Chiropractic Office - Billing Precision Building a Successful Practice - Dr. Troy Dreiling

A lot of doctors ask questions like why is growing a practice so hard? Why is taking care of patients so hard? And there are three things you really got to focus on. Number one, we got to focus on treating the patients. Number two, we got to focus on growing the practice well, how you do that; marketing and different things like that to grow the practice. And then lastly is getting paid and being in compliance.

We love treating patients. As doctors we just love to treat patients; that’s why we got into chiropractic what we got into this profession to take care of patients. We don’t care if it’s hard. We love to serve the patients but there are some skills we’ve got to work on and focus on and develop so we can continue doing what we love. So growing your practice is a learned skill, you just don’t come out of school open the doors and patients flood to you. You’ve got to develop how to grow and how to focus on implementing and growing your practice.

Getting paid, that’s a challenge in today’s economy and market, getting paid for your services. Some of the patients don’t want to pay; they don’t want to pay your full fee your full service. Insurance companies don’t want to pay. Well speaking of that, insurance companies they make money on the float meaning, you’ve taken care of the patient, you’ve provided services and if you’re billing insurance they get paid or they make money on floating the money that they owe you and, you know, the game is interesting. It’s stacked towards the dealer, meaning the insurance company, they do different things to help them hold on to their money so that they don’t have to release it to you, after you’ve provided the service, you’ve worked hard, you’ve taken care of the patient, the patient is satisfied, but yet they’re floating the money they owe you.

That’s why if you want to succeed you want to save more lives you want to help more sick people get well in your office, we have to have the documentation system, that’s no nonsense, that’s fast, it’s compliance, secondly we have to have a scheduling system that can keep patients on track, that can help you see what people are missing. And then lastly is we want to level the playing field and at the end of the day know and rest assured that that billing is going to be taken care of and that check’s coming in the mail sooner than later, not on the float, not on the time that they send you paperwork to try to, you know, slow down the claim but you know you’re on top of your game.

-  Dr. Troy Dreiling

Chiropractic Patient Compliance - Loyalty Management - Dr. Troy Dreiling

Let’s talk about managing your practice and growing your practice and looking at patient loyalty. That’s key. If you have loyal patients, that’s going to help you keep a stable practice, keep a solid practice. It’s going to help you grow, going to help you provide better for your family, have a great living.

Three things. Number one, appointments. You got to have patients, and they got to have appointments whether it’s twice a week, three times a week, daily. You’ve got to keep on track with those. If they’re missing, billing precision will let us know they’re missing. We follow up 15 minutes later with a phone call. We can put a note in there. We can reschedule them for the next day so we can keep on track with the patient’s commitment to your visit frequency.

So, a patient no-show is not just a missed visit. It’s a loss of compliance with the patient. It’s a loss of patient loyalty, and it’s a downturn. And so, the key with billing precision is managing those no-shows. The system does it very easily, very simply to keep us on track. You’ve seen a high volume of patients. You have a 120 schedule and a 30 missed. I mean that’s 25% of your practice that disappeared that day.

Secondly is if they are missing, we can track that. We can follow, and then, we can look at patient loyalty and see where they’re going. You can also set up patient call reminder so you’re reminding patients automatically of their visits. So, you can continue to build that success with practice. You went to school for 8 to 10 years to become a doctor. You need some tools to help you become more successful.

And lastly, this has happened many times. Patients were coming in, they’ve got an unpaid balance, nobody asked them, they didn’t say anything. Billing Precision, the computer I swiped in, it will have the front desk, “Hey, you’ve got an outstanding balance. So, it does it automatically for you. Just with a click of a button, if the credit card is set up in there, you can bill it. Right there, go. You charge to credit card. So, you’re collecting these unpaid balances on a regular basis.

So, putting the appointments in, keeping on track and no-shows, and collecting any unpaid balances. Those are the keys to having a more successful, more profitable practice.

www.BillingPrecision.com

Dr. Troy Doubles Insurance Collections Immediately - Improves Office Efficiency

Chiropractic Billing Work-flow

Hello, everybody.  Dr. Troy Dreiling here from Vancouver, Washington. I'm prepared to do my job today to take care of patients, get sick people well. The beautiful thing about Billing Precision is they do their job. So I don't have to worry about my chart notes. I don't have to worry about my appointments if they're there or not. It's all done for me by part of the management team of Billing Precision. So when I step into the office, it's game time, it's go time, and we're taking care of patients to help them get well.

So today what we want to talk about with Billing Precision is the followup. So once everything is entered into the system whether it's from you or a team member, the insurance information or the patient information, date of birth is correct. If it's an accident, the accident state, the diagnoses are in there. Once everything is entered, the chart note is entered. Once you hit bill or the really great thing I like is when you hit bill sign off, that means you've actually read the chart note. You've approve the chart note, and you bill it and you sign it off, so you'll never have to touch it again. And it has made our life so much easier.

So now if we have to go back and get chart notes, we hit print and it's done because we've already signed it off. We've done it that day. We've done it at the table. Also billing immediately has been amazing. We first switched, check this out, we first switched over to Billing Precision. We doubled our insurance collections, no joke, double our insurance collections, and it was amazing. I was like, “Holy mackerel. This works.” We had chaos literally chaos before, you know. Imagine seeing 80 new, 100 new, 200 new patients, 300 new, then to 400 new patients in a month. Imagine trying to keep all that organized with staff that's not quite up to speed on billing and coding, and doesn't have the software to back it up, doesn't have a team that really knows what they’re doing. Imagine the mess that could come out of that, and you know I've been there.

Yeah. So if you actually want to get paid, have faster claims come through, actually, get the claims paid in a timely fashion, have your billing team respond to tickets and claim it immediately, I recommend you go to billingprecision.com. You arrive here to the website and schedule a personal review, and then they'll take you through. Is it right for you? Is it right for your team, for your staff, for your office, for your needs? Probably one of the best things I've done in practice for the profitability and ease of use, its compliance. Everything has just been streamlined and we’re working hard to make sure that all your needs are addressed. I'm glad you took the time to read this entry on Billing Precision and making your life much easier as a chiropractor.

Using Google's Pay Per Click For Your Chiropractic Practice

By Frank Gordon

What is pay per click advertising? Pay per click advertising is advertising is marketing where an advertiser displays an ad on a site and agrees to pay the owner of the site each time a web surfer clicks on that advertisement. When a surfer clicks on the advertisement, it takes the surfer to the site of the advertiser so that they can read more about the advertiser's product or service, buy it, or leave their contact information for subsequent follow up.

The best known pay per click advertising program is one offered by Google. Google offers a service called AdWords. With AdWords, an advertiser buys the display of a three line advertisement on the right hand side of the search engine results page when a specific word is entered into the search engine. The price the advertiser pays depends on many different factors including how many other people are bidding on AdWords ads. Another determinant in the pricing of the AdWords ad is what position on the page the AdWords ad is displayed on. The top position cost the most in terms of pay per click and the bottom position is the lowest priced ad.

For a local chiropractor, the cost for an AdWords ad can me modest and may be effective in attracting new patients to your practice. Following are the key steps involved in developing an AdWords campaign for your chiropractic practice:

1. Use Google's AdWords keyword research tool to determine what keywords you should buy for AdWords. With the tool, you can determine how many searches are conducted for the keyword you are investigating. AdWords will also notify you of the cost per ad.
2. Test different AdWords ads. Develop 2-3 different versions of the ad to determine which are more effective.
3. Decide how much you want to spend per day for your AdWords program. Since the cost for AdWords can be significant, putting a daily dollar cap on the ads can better control costs.

Here are several tips for developing and deploying an effective AdWords program:

· Link your AdWords ad to pages that relate to the ad. If you don't Google will penalize you because one of the factors that determine how high your ad will be placed is not only how much you pay but the quality score for your ad. A high quality score means that your ad is highly relevant to the page it links to. A low quality score means the AdWords ad is less relevant to the page it links to. Google's quality score concept is meant to assure that consumers are not confused when they click on an ad and don't see what they anticipate.

· Utilize testing for your AdWords program. As in the case for any offline or online advertising, testing different ads can yield a significant increase in the effectiveness of the advertising. The main component of the ad you should test is the first line or headline for the ad.

Using Google AdWords can be an effective way to promote your chiropractic practice but, particularly in the beginning, you should put a dollar limit on how much you spend each day; otherwise, you can spend a ton of money quickly without proving the advertising approach you have designed will generate results.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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Search Engine Optimization Basics For Your Chiropractic Practice - Part 2

By Frank Gordon

A chiropractor recently commented to me that "this search engine optimization stuff seems very complicated." If you boiled it down to the key things I should be doing to get my practice's site to rank high, what would you do?

First, you need to understand that there are two basic components of search engine optimization. One component is called "on page optimization" and the other component is called "off page optimization". On page optimization has to do with what you do with the content you place on your site. Off page optimization is about what you do elsewhere on the web to help get your site ranked high.

First, as I indicated in my part 1 article, you must understand how potential patients search for you and what words or phrases they type in the search engines to find a chiropractic practice. Next you need to decide which of those keywords you want to focus on.

Once you decide on keywords, each page of your website should focus on one keyword or keyword phrase as it relates to your chiropractic practice. From an "on page" optimization perspective, the most important action you can take is to make sure that the headline of the title on your page contains the keyword selected because the search engines pay attention to that. After all, the headline is supposed to give a clear indication of what the content on the page is about. Next, you should make sure that the keyword you want to focus on begins the first sentence of the article or is at least contained in the first sentence. Also keep in mind that the first 220 words in the first paragraph will display on the search engine results page so you should write content that get the attention of the web surfer and get them interested in your chiropractic practice. There are a few other tips to consider related to on-page optimization but the ones I have outlined is a good starting point.

From an off page optimization perspective, of all the possible actions you can take to help the search engine ranking for your chiropractic practice, the most important action you can take is to get inbound links to your site. Inbound links result from another site making a reference to your site with a link that can be clicked on to bring a person to your site. Inbound links are reviewed positively by the search engines because they indicate that a site is an authority site. Google pays attention to and gives preference to authority sites. There are a variety of ways to get links to your site. Some of them include:
- Making relevant posts or comments on another site with a link to your site
- Setting a reciprocal link program where you and another site link to each other.
- Syndicate articles to article directories and populate the article resource box with a link to your site.
- Distribute press releases about your practice to free press release directories. Place a link to your site within the press release.

Search engine optimization is not as complicated as it sounds. You simply need to master the basics and consistently persistently take action!

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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Search Engine Optimization Basics For Your Chiropractic Practice - Part 1

By Frank Gordon

When it comes to promoting your chiropractic practice on the Internet, one of the most critical components for achieving success is to get your practice listed on page one of Google. That's because when web searchers enter a search into a search engine like Google, they rarely look past the first page.
How do you get on the first page of Google? First, you have to understand your business and think like someone looking for a chiropractic practice. If you were looking for a chiropractor, what would you enter in Google's search box? What one enters into the search box is called a keyword or keyword phrase. The first critical step in search engine optimization for your chiropractic practice is to decide for what keyword you wish to appear on the first page.
Here's one tip- when searchers are looking for a chiropractor, they will most likely key in the city where the chiropractor is located (for example, Huntington Long Island chiropractor). They also might key in a specialty like "Huntington Fibromyalgia treatment". Keywords like these are called long tail keywords because they are very specific. Long tail keywords are easier to achieve ranking (appear on the first page of Google) than more competitive keywords like the term chiropractor. That's because there is less competition for these more specific keywords. If you searched for the term "Huntington Long Island chiropractor" you would find 284,000 competing sites but if you keyed in the term "chiropractor" you would find 5,550,000 competing sites.
When it comes to search engine optimization basic for your chiropractic practice, there's another consideration when deciding what keywords you wish to optimize for and that's how many people per day actually key in the term. If only fifty people a day use the search term "Huntington chiro" but three thousand people a day use the search term "Huntington chiropractic practice", you would obviously be interested in the second term assuming there wasn't millions of competing sites.
How do you find out how many people use a certain keyword when searching? There are many tools you can use. One free keyword tool is Google's AdWords keyword tool. Understanding keywords, keyword search volume, and competing sites are all critical components of how to get your chiropractic practice on the first page of Google.
When it comes to getting on the first page of Google, here's some good news- local businesses are just beginning to think about getting their business on the first page so achieving this goal is easier than you may think. Another piece of good news is that 28% of all searches conducted on the Internet are by searchers who are looking for local businesses. Now is the time to begin thinking about getting your chiropractic practice on the first page of Google before other chiropractors in your town become aware of this new marketing opportunity. As advertising sources such as the Yellow Pages are used less often to find chiropractors, ranking your chiropractic practice on the Internet will be essential.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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YouTube - Chiropractic Billing Precision & Target Coding

Dr. Marty Kotlar of Target Coding is an expert in getting chiropractors paid properly and helping avoid insurance audits.  He joins us for an 8 part series on compliant coding and documentation.

For questions please contact Dr. Kotlar via (email).

YouTube - Chiropractic Billing Precision & Target Coding

Got SOAP Notes?

Got SOAP Notes?

Dr. Zaino is the highest volume chiropractor in the country, seeing 2500 visits per week. He is able to create compliant documentation and billing, in real time, with Billing Precision's  integrated , web based, practice management system and automation.  Billing Precision's unique interface allows:

1. A doctor to see a short-hand representation of Subjective, Objective, ADLs, Assessment and Plan, sections of a daily note without having to read the narrative which is generated.
2. Make incremental changes without having to erase.
3. Create a Narrative which is based on a compilation of what many compliance experts and doctors who have been audited have seen to be necessary.
4. Manage patient care and complinace to careplan on the same screen.
5. Create the claim and bill in real time.
6. View real time compliance warnings.

Click Here To Schedule a Live Consultation!

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Holding Effective Chiropractic Staff Meetings

By Frank Gordon

When holding a staff meeting, how effective do you think your meetings are? Since staff time is a valuable resource, every effort should be made to make sure that meetings are as productive as possible.
Here are some tips to help assure you are holding effective meetings with your staff:
1. Set a clear objective for every meeting. What is the purpose of the meeting? What do you desire as the ideal outcome?
2. Distribute appropriate advance material before meetings. By distributing relevant information before a meeting, those attending the meeting can be more productive because they have had an opportunity to get oriented to the material rather than seeing it for the first time in a meeting.
3. Schedule morning meetings rather than afternoon. Generally, people are more alert and attentive in the morning than in the afternoon. Less has occurred during the work day to distract them.
4. For recurring meetings such as a weekly staff meeting, hold the meeting at the same time and on the same day. Build a basic agenda that can be followed for the recurring meeting.
5. Recap and summarize- At the conclusion of a meeting, it is helpful to recap the main points of the meeting and summarize the discussion. This helps everyone walk away from a meeting with a better understanding of what was accomplished.
6. Make sure appropriate follow up actions are identified during the meeting and that notes are taken on what has to be followed up on. Follow up on the date something is expected to be done as a result of the meeting,
7. Involve your staff. To get the attention and cooperation of your staff attending a meeting, some of the things you should do is:
- Invite employees to suggest topics for meetings
- Encourage employees to actively participate in meetings. Ideal meetings are
interactive where you solicit and exchange ideas
- Unless absolutely necessary, limit the meeting to no more than 45 minutes. After 45
minutes, you will often lose the attention of your staff
- Assign someone to take notes so that there is an official record of what was said so
that everyone has written record of the discussion
- Assign clear responsibilities for who has to do what and when based on what was
discussed at each meeting
- Make the meeting something attendees look forward to. For example, bring pizza in
once in a while and make it a lunch meeting.
Holding effective meetings can directly impact the efficiency and effectiveness of those on your staff. Besides helping clarify important issues and get things accomplished on a more timely basis, effective meetings provide a tool to get your staff working as a team focused on the important goals you have outlined for your practice.
If you need some assistance in making your meeting more effective, there are many books and online Internet resources to help you have better meetings. Simply do a little research and you'll soon discover your meetings are more effective and more enjoyable to everyone as well. Why not start having better meetings today?

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon  

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Dr. Chris Zaino - Changing History One Patient At A Time

Dr. Zaino explains how having "bad systems" or no systems cost millions of dollars and destroys the patients perspective of chiropractic and alters history.

PART 1



PART 2


It is essential to the survival of a practice and chiropractic in general that doctors realize how important it is to manage the patient experience and perspective their care. Too many times doctors spend all of their time focused on education and the initial "conversion" of the patient and forget to stay congruent with the message they sent. This alone will force patients that would have otherwise been great, referring patients to second guess their decision to choose chiropractic care and its efficacy all together.

When a patient misses an appointment and it is not met with a sense of urgency by you and your staff, a subconscious or conscious message is perceived by the patient that there is no real value in the adjustment. The value is decreased, they will not get results, their interactions from that day forward with everyone they meet will never be what they could have been. When we keep our patients accountable to the care we recommend the opposite is true. In either case history is altered and shaped.

It lies in the your hands to make sure you do the most with the opportunity to shape history for the better. The way you train your team, develop procedure, and even the technology can make all the difference.
Dr. Zaino understands these facts better then anyone I have met. Spending 2 minutes with him and you know it. He chose Billing Precision because it was developed and will be developed with these values in mind. He chose it because it gives him the best chance at accomplishing his goals and living up to the responsibility he has been entrusted with.
Specifically, Billing Precision ensures that no visit gets left behind.

1. That with every missed visit, the practice is alerted in real time. 
2. The Visit itself is never deleted unless the patient is discharged.
3. When a patient is contacted for missed visits there is a log of each call and reason for missing.
4. When the patient comes to the next visit the system alerts the staff and the visit is rescheduled.  This means the missed visit is physically moved from the missed date to the new date.  In some cases Dr. Zaino has the patient come back later that day.  
5. Worried about a patient slipping by the front desk?  No problem the doctor has a missed visit warning system at the table.  When he sees this he apologizes that the staff let them get by without rescheduling the visit and how important it is to make that visit up.  Dr. Zaino refocuses the patient, wlaks them to the front desk and makes sure that visit is rescheduled.
6. When a patient becomes a habitual misser, Dr. Zaino makes the decision.  Typically he will have a refocus session with the patient and remind them of goals and each others roles and expectations.  When a patient continues to miss it is handled on a case by case basis.  Often Dr. Zaino will dismiss them from care. 

When you have systems and technology in place you keep both the doctor and patient accountable.  If and when a patient is discharged because of the inability to meet the expectation they do not leave with a bad taste about your practice.  They leave knowing that whatever result they did get was proportional to their commitment, not to the efficacy of chiropractic or the congruency of the practice and its message.  They realize you are for real and are not only more likely to return but many times these patients will refer others that they think can commit to getting results.  Dr. Zaino explains how closing the "back door" allows him to spend less time getting new patient to replace the ones they were losing and focus on the delivering the highest quality care and patient experience possible.

With a practice this size billing, collections and compliance can be almost impossible to manage.
Having one integrated technology, process and billing service that manages your patient lifecyle, is vital at any volume.  With the increasing complexity in coding rules, ever growing insurance audit business, and busy lifestyles of patients, not managing any one component will lead to lost efficiency and revenue.  Dr. Zaino explains how his practice was "gushing blood" in all areas and how Billing Precision has helped stop the bleeding.  Some important aspects of Billing Precision which allow him to do this are

1. Real Time Billing with integrated compliance and coding warnings at the table
2. Table-side documentation that can be updated in real time in under 10 seconds
3. No show management and automated patient check in
4. Web based transparency to all practice, billing and compliance statistics 24x7.
5. Care plan management including expected collections threshholds and reports.
6. Full audit trail of all actions taken by practice staff and/or Billing Precision teams
7. Integrated credit card and recurring payment tool
8. Email marketing campaign manager.
9. Automated appointment reminders.

Many thanks to Dr. Zaino, Whitney Zaino and their amazing team at Abundant Life Chiropractic. We are excited to be even a small part of mission as big as this.

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Introduction to Web Analytics For Your Chiropractic Practice

By Frank Gordon

To optimize the results from your web site - get the right type of traffic to your site, get a sufficient amount of traffic, and convert that traffic into a response, you must monitor and actively look at the metrics from your site.

First, you need a tool to track what is happening at your site. What tool should you use? One of the best and free measurement tools to use on your site is Google Analytics. One of the many benefits of Google Analytics is that not only is it a powerful analytics tool but it is highly flexible and very easy to use. In addition, installation of analytics does not require you to have software installed on your web site. All that is needed is for you or your webmaster to put some simple HTML code at the bottom of each page. If you don't know anything about HTML and will have someone do it for you, be assured the process is simple.

Some of the useful information Google Analytics provides is:

1. Source of traffic- This provides information on where the traffic came from. For example it might indicate that some of your traffic came from Yahoo, some of it came from someone clicking on a link from a specific web page, etc.

2. Average time spent on site- Average time spent on site does exactly what it says- indicates how long a visitor spends on your site. If you find, for example, that most of your visitors spend only thirty seconds on your site, this indicates that either the visitors coming to your site are not prime prospects for the information you are providing or that once visitors come to your site the content you provide does not give them a strong enough reason for remaining there.

3. Bounce Rate- This indicates how many visitors come to your home page and do not view any additional content. Bounce rate can give you an indication of many things including the fact that the content on your home page is not giving the type of information that would compel a visitor to go to other pages.

4. Graph of number of visitors over a specified time- with this graph one can tell where there are peaks in traffic. Often peaks can be seen when a press release is issued or some external event results in more searching activity in the search engine which leads to more visitors visiting your site.

5. Percent of new visits- New visits indicates the number of new visitors who come to your site who have not been there before. A high number of new visits could indicate that your new visit traffic strategy is working-or it could indicate that you are not giving visitors a reason to return back to your site. More research would be needed to determine this.

Web analytics use needs to be an important part of the Internet marketing strategy for your chiropractic practice. Without knowing the metrics from your website, you will not know what is working and what is not working. Why not get started using Google Analytics today?

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon

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Chris Zaino - 2500 Visits Per Week - Implements Billing Precision

Chirs Zaino is currently the highest volume chiropractor in the country.  He is leveraging the network to increase the capacity of his practice a decrease stress.  Watch this video and see how Dr. Zaino uses the table side screen to manage his patients.

Selecting Contact Management-Customer Relationship Management Software

By Frank Gordon

If your practice management or billing system does not have robust customer relationship management capabilities, you should consider purchase such a system. Benefits of this software are many. Such a system will provide a more effective way for you to communicate with patients and potential patients. It also can be used for keeping records of vendors you deal with as well as health care providers and related information.
In selecting a contact management/customer relationship management (CRM) system, some of the features you should look for include the ability to:
· Integrate contact records with your word processing system so that letters can automatically be addressed based on address information stored for the contact;
· Fax and email directly from the system;
· Interface or connect this system with your practice management/billing system. One example of such an interface would be the ability to click a button next to a contact being viewed and to automatically pull up patient treatment information;
· Capture and seamlessly record contact information entered on a web page;
· Add custom fields to the contact record so that the system can be configured specifically for your practice;
· Schedule appointments directly from the contact;
· Automatically send an email to a contact about an upcoming appointment;
· Automatically import contacts supplied from an outside source such as a list broker;
· Easily customize screens;
· Produce a standard set of contact and activity reports;
· Provide the ability to automatically dial a contact from their record. For example, once a week the system would produce an on screen list of upcoming appointments. The system should be able to dial the first number in the list and as each call is completed, automatically dial the next number in the list;
· Export all contact information in a standard industry format such as comma separated values
· Easily design and produce customized reports;
· Design and launch automated processes. An automated process executes steps in a sequence based on a configured set of rules. Following is an example of some automated processes:
- Email a patient in advance to remind him of an appointment
- Automatically schedule a follow up phone call if an appointment is missed
- Based on a treatment plan, continue to automatically manage the patient's appointment
Before you select a specific CRM system you should ask the companies who potentially could provide this program to you the following questions:
1. How long has your company been in business
2. How many releases have there been of the software? Is it brand new? When was the software first delivered?
3. How many customers are using it now?
4. What is the initial cost of the software?
5. Are there any add on features for additional components?
6. Are there any recurring annual charges associated with the software?
7. Do you provide training in how to use the software? If you provide training, how long does it take place, is there an added cost, and where does the training occur?
When considering CRM software, ideal you should purchase a practice management and billing system that has CRM capabilities built in. This more integrated approach will make the CRM system easy to use and CRM capabilities will probably cost you less if it is simply a component of a chiropractic practice management and billing system.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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Understanding How Keywords Drive Traffic to Your Chiropractic Website

By Frank Gordon

Having a website for your chiropractic practice without getting traffic or visitors to your site is like opening a store in the middle of the desert. The purpose of this article is to provide an introduction to one critical component of getting traffic to your site- understanding keywords.
Think of keywords as the word or combination of words that a web searcher enters into the search engines to look for what he/she wants. Understanding how keywords work is one critical key to getting the right people coming to your website. The key to keywords is the following basics:
1. Determine what keywords a web searcher will use to search for what you have to offer- for example chiropractic services.
2. Find keywords that are searched for often and don't have an excessive number of websites with content that are competing for the same keywords.
3. Build pages on your website that contain keywords you have selected.
Although without knowing a lot about you keywords, you might select a general term like chiropractor, you should also select terms which are called "long tail key words." These keywords are searched for less often but often have less competition.
How do you find good keywords to use in the marketing of your web site? There are many tools (many of them free) you can use to do your keyword research. One good basic tool to get started that will show search activity for selected keywords is Google's external keyword tool. Here are the basic steps for using the tool:
1. Enter a keyword or keyword phrase. This first entry is called a "seed keyword" because from it additional information is derived. (For example- "New York chiropractor").
2. Click the button that says "get keyword ideas"
3. A list of related keywords appears and for each related keyword or keyword phrases, you are provided with the amount of monthly searches conducted. In the case of "New York chiropractor" 150 keyword suggestions were displayed. In our example, the term "New York Chiropractor" showed a monthly search volume of 6,600.
4. This tool also lists other additional keyword to consider such as "pediatric chiropractor" which shows 880 searches a month.
How do you get started with keyword research? A first good place to start is to make a long list of the keywords potential patients might use to find out about your chiropractic practice. This basic list will be a good starting point. Important to keep in mind is that you should list keywords that indicate a "buying intent". "Buying intent", in the case of your chiropractic practice means a searcher who needs to see a chiropractor now. Some examples of buying intent keywords are:
- Baltimore chiropractic treatment center
- Baltimore chiropractor phone number
- Baltimore fibromyalgia treatment help
If you are serious about getting people to your website that are in need of chiropractic services, you must understand some basic concepts about keywords, even if you decide to hire an expert to help you. That's because no one understands chiropractic care and terms better than you do.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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Word of Mouth Marketing For Your Chiropractic Practice

By Frank Gordon

Word of mouth (WOM) marketing is probably the most powerful type of marketing a chiropractic practice can utilize but it is not always fully understood. Word of mouth marketing is the marketing of your practice by individuals to other individuals. Unlike traditional marketing where an advertising message is created to reach the masses, word of mouth marketing involves individual messages communicated from one individual to another one.
WOM can take many forms such as:
· Personal blogging where individual posts messages about your practice;
· Viral marketing such as is the case where an Internet video gains popularity and it viewed by thousands of people;
· Other consumer generated media such as posts within user forums and comments placed on other websites;
· Referrals where one or more individuals recommend chiropractic practice to individuals.
Here are several tips to make WOM effective:
1. Make sure you provide exceptional service to your current patients and, ideally, that you have developed a memorable "brand" for your practice. If your reputation is not stellar, word of mouth marketing can be a huge detriment. It has been said that if one person has a bad experience they will tell then others. A bad reputation is very difficult to repair.
2. Identify key influencers who can spread the positive word about your practice. Key influencers are people who have lots of contacts they communicate on a regular basis. For example, this would usually include key community leaders.
3. Make it easy for people to speak about you. Put some suggested wording together for how people can describe your practice. This is important because often people find it difficult to describe you or their experiences or knowledge about your practice.
4. Share interesting stories about your practice- talking points that would create interest in your practice. You might consider this as "priming the pump" to get people talking about you and about your practice.
5. Actively participate in a charitable cause in your community. This will help to differentiate you from other chiropractic practices in your community and will provide another "talking point" for word of mouth marketing.
6. Encourage others to talk about you. Explain that you build your practice by "word of mouth" and that if others are having positive experiences with you that they "spread the word" about their experiences.
7. Distribute your marketing material in locations which will cause others to talk about you. For example, provide copies of news articles about you to new patients coming to your practice.
8. Consider using social media marketing to add "buzz" on the Internet for those in your local community. If planned and executed and maintained properly social media marketing can expand your "word of mouth" program- in this case "word by Internet."
Word of mouth marketing can be a powerful marketing approach for your practice if implemented correctly and consistently applied. Consider word of mouth marketing for your practice today!

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

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Cash Practice & Billing Precision

Visit www.CashPractice.com to get you Free Cash Practice® Mini-Course. Billing Precision integrates Cash Practice® Systems - thus allowing our users the ability to Create Compliant Cash Plans, Process Credit Cards & Bank EFT’s, Setup Recurring Auto-Debits and Send Email Campaigns. In addition, Billing Precision automatically imports the payments processed from within CashPractice.com. Call 877

Billing Precision Receives ANJC’s Business Partner of the Year Award

Billing Precision Receives ANJC’s Business Partner of the Year Award

Association of New Jersey Chiropractors (ANJC) selects Billing Precision as the Business Partner of the Year for 2009

Says Sig Miller, DC, Executive Director of ANJC at the awards ceremony during the annual ANJC conference, ‘Our criteria for selecting the award is based on overall service value, its quality, and contribution to Chiropractic in general and to our Association in particular. Billing Precision earned the Business Partner of the Year award because it uniquely levels the playing field with payers and gets chiropractors paid in full and on time by capitalizing on modern internet technology and billing network effect.’
Says Brian Capra, DC, ‘I am proud and humbled to accept this award. Billing Precision has become the fastest-growing chiropractic billing company in the country because we go out of our way to work together with our clients to build a true chiropractic office profitability and compliance management solution.’
‘Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. We look forward to continued teamwork with Billing Precision,’ concluded Dr. Miller.

Blogging Basics For Your Chiropractic Practice

By Frank Gordon

A blog, which is a short description of web log, is a type of website often maintained by an individual that contains information in the form of posts (short pieces of information) that are organized according to categories and contain dates indicating when the posts were published. One noteworthy component of blogging is that a blog usually allows people to post comments about a blog post making this Internet medium highly interactive.
Blogging has grown at an astounding rate. According to one estimate, there are seventy million blogs in the world and blogging is growing geometrically.
Why would you want to have a blog for your chiropractic practice? There are many reasons including the fact that blogging:
· Allows your patients a way to interact with you on the Internet
· Can help improve your search engine ranking. That’s because the search engines love and pay attention to new content. Since most blogs publish new posts on an ongoing basis, the search engines pay attention to blogs in terms of search engines.
· Provides an easy platform for publishing information. Posting to blogs requires little technical expertise permitting any chiropractor to make daily entries in their blog.
· Can be free. There are many blogging platforms you can use the build your content. Some of the more popular blogging platforms include wordpress, blogger (owned by Google) and Squidoo. With these platforms, you don’t have to pay a monthly hosting fee and access is free.
· Provides many free plug-ins. Plug-ins are components of a blog you can easily and simply add to the blog. Wordpress has more plug-ins than any other blogging platform. Examples of plug-ins that the Wordpress community supplies includes:
- Traffic tracking plug-ins such as those that work with Google Analytics
- Plug-ins that control the “look and feel” of a web site
- Publish scheduling plug-ins. With this type of plug-in you can prepare content in advanced and the plug-in posts the content on a specified day. The advantage of this plug-in is that it helps assure that posts will occur consistently over time. This consistency is important in terms of getting good search engine ranking.
- Contact form plug-in allows visitors to your blog to leave their name and email address for such purposes as subscribing to your blog and getting notified each time you publish a new post to your blog
- Social media linking plug-ins which allow visitors to your blog to comment on and link to the blog from other social media sites like Squidoo, Wetpaint
In deploying a blog for your business, you first need to decide if you will host the blog yourself or use a free platform such as Blogger. I recommend you host your own blog and use Wordpress (free) as your blogging platform. This gives you the most control and access to a variety of free plug-ins.
If you don’t yet have a blog to promote your chiropractic practice you should seriously consider deploying one because of the added Internet exposure you’ll get for your practice.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision’s unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

 

How to Use Telemarketing to Support Your Chiropractic Practice

By Frank Gordon

Telemarketing can be a useful approach to support the marketing of your practice. Here are several examples of how telemarketing can be used to get new patients and to enhance the profitability of your practice with existing patients:

1. Remind patience in advance of their appointments.
2. Follow up to reschedule missed appointments.
3. Call to follow up on a session and get feedback from the patient on the quality of the session.
4. Call to ask existing patients for referrals. These types of calls should be integrated with a direct mail campaign.
5. Contact local associations to gain an opportunity to deliver speeches to local groups.
6. Call physicians and other potential parties who could endorse your services to other people.
7. Follow up with former patients who appear to have left your practice so that you can gain them back as patients.
For telemarketing to be effective, here are some tips:
1. Decide on an objective for each call.
2. Write a script indicating what the calling party should say. You also might want to consider an outline instead so the call will come across as being more natural.
3. Write a guideline on how to respond to the person being called if they have questions.
4. Consider recording some of the calls so that the effectiveness of the call can be assessed later.
5. Use contact management software to record the results of the call and schedule follow up calls. Ask if chiropractic practice management and billing software being considered includes support for telemarketing with practice management related functions.
6. Consider the use of an auto-dialer or an automated dialing function integrated with your practice management and billing system. An autodialer dials another party after a phone call to an existing party is terminated. Auto dialers can dramatically increase the number of calls made in an hour.
7. Consider sending members of your staff to a training program dealing with effective telemarketing.
8. Buy telephone headsets for those in your office who will be making the calls. Headsets allow for those calling to easily perform such functions as taking notes or inputting data into a computer.
9. Make certain the telephone services you are using are cost effective since telephone expenses could go up substantially if you are not managing your telephone expenses. Today, many phone companies provide unlimited local and long distance calling for a flat monthly rate. This is the best option for your practice in terms of controlling and managing your telecommunications costs.
10. Stay current on how other chiropractors are using the telephone to manage and build their practice. Read chiropractic practice management newsletters for tips on phone use and other aspects of marketing and practice management.
11. Examine metrics related to your phone calling activity. For example, in the case of patient rescheduling, examine how many calls are made, how many calls are completed, and what percent of completed calls result in reschedules.
Telemarketing can be an important component of your marketing and practice management approach if you use it correctly.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision’s unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon

Face the Facts About Facebook For Your Chiropractic Practice

By Frank Gordon

Have you ever heard of Facebook? If not, you aren’t aware of one of the major developments that is occurring in the Internet world- that’s the growth of social media. Social media is content created by people using user-friendly technology such as blogs. Unlike traditional one way advertising where an advertiser is directing communications to a potential audience of prospects, social media is user created communications where users communicate and have a dialog with a company or individual. Whoever manages and controls the conversation within their nice or space on the Internet will dominate and control their marketplace.
There are more than fifty different social media platform/properties on the Internet and the name of properties is growing every month. Facebook is one of the major properties. It is highly recommended that if you want to market with social media that you get a free Facebook account.
Here are some tips for using Facebook:
1. Post messages on Facebook on a regular basis. If you don’t have time to do this every day, you can use a service like sendible which can preschedule Facebook messages ahead of time.
2. Use photos on your Facebook pages and link those pages to content you’ve created such as your blog. By linking images, you’ll get increased exposure in the search engines.
3. Update your status on Facebook regularly. To be successful in social media, you must be active with your social properties on a regular basis. Facebook status updates basically tell people what you are doing periodically.
4. Setup groups within Facebook. This allows you to communicate and interact with a more targeted group.
5. Use multimedia such as video to add more interest to your Facebook activities.
6. Link from your Facebook account to your blog and/or website. This helps your ranking of your sites because Facebook has millions of pages and as a result has ranking power which is passed on to the site you link to. This ranking power is sometimes referred to as “link juice”.
7. Set up more than one area within your Facebook account. For example, beside your profile page, setup a fan page. For example, a separate fan page can be set up for your business.
8. Focus on inviting friends to your Facebook account. A simple place to start is with your family, relatives, and offline friends. The number of friends you have has a positive impact on your Facebook presence in many ways including the fact that:
· Search engines will be increasingly factoring in to ranking importance the number of people, such as friends, that are connected to your social property
· Every friend who follows you will display within their Facebook account all comments you make on your account. Your exposure increases geometrically as you add more friends.
Setting up a Facebook account is a good and necessary step if you plan to use social media as a marketing tactic for your business. Now is the time to use social media to promote your practice.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision’s unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon

Recruiting Personnel For Your Chiropractic Practice

By Frank Gordon

The quality of your chiropractic staff can have a huge positive or negative impact on patient retention, profitability, and many other factors too numerous to name. When it comes to recruiting personnel for your practice, there are some proven techniques you should consider to make sure you recruit the very best people for your business.

Here are some tips for effectively recruiting and hiring the best people for your chiropractic practice:
1. Clearly understand and define the position you are recruiting for. Develop a job description for the position including what objectives the person in the job is expected to reach and specifically what responsibilities and tasks are related to that job.
2. Develop a list of key questions you want to ask any potential candidate so that you can best determine who you wish to hire.
3. Make certain you advertise in the right publications. For example, you wouldn’t want to advertise the position in a home remodeling magazine or a national magazine since these publications would not be best for recruiting.
4. Spend the same time developing advertisements for a position as you would spend on promoting your practice. Most recruiting ads appear the same, but it doesn’t have to be this way. Start out by developing a compelling and attention getting headline that would cause a job candidate to read the recruitment add and contact you.
5. Consider involving others in your office. Ask for their help in defining the job if it is a new position. Also involve your staff in interviewing potential candidates and don’t just rely on your own assessment of a potential candidate. Involving your staff in the interviewing process also has other benefits such as building rapport with the person who is eventually hired.
6. When interviewing, ask the person being interviewed why they want the job and why they feel they are best qualified for the job.
7. Check with at least three references supplied to get feedback on the previous work experience of the candidate.
8. Invest in running a background check on any candidate you are seriously interested in. The background check would confirm that a person’s work history and educational background is correct and would also check for any criminal prosecutions.
9. Consider reading a good book on recruiting.
10.Consult your local or national chiropractic organization for tips on how to effectively recruit employees.
11.Observe how a candidate acts after an interview. Few candidates send you a thank you note. If one does follow up with a thank you note, this is some indication of organization and caring on the part of the candidate.
12.When you finally make a hiring decision, schedule regular review sessions with the new employee to make sure they understand their job and are receiving the proper orientation to succeed in their new position.
Recruiting the right person for your practice is important because of the long term impact such a decision can have. Make sure you devote adequate time and effort to the recruiting process.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision’s unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

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Marketing Metrics You Must Know For Your Practice

By Frank Gordon

When it comes to marketing your practice, one key area is to be able to measure all aspects of your marketing. If you don’t closely measure your marketing, you’ll never know what is working. You will also lose out on an opportunity to improve your marketing.
With measurement of your marketing, imagine the impact even a 2% monthly increase in the effectiveness of your marketing can have. And if you think a 2% improvement isn’t realistic, think again!
One easy way to improve your marketing is to test the headline for any of your advertisements. The headline is basically the ad for the ad. It has been shown that simply by changing the headline in marketing copy, the response and effectiveness of an advertisement can improve by as much as 1000%.
In conjunction with being able to measure the marketing metrics for your practice, you need to develop a scientific advertising mindset. Scientific advertising is something introduced by Claude Hopkins as far back as the 1920s. In fact, Hopkins wrote a book called Scientific Advertising. In the book, he explained how taking a scientific approach to your marketing, constantly testing, constantly refining can have a huge impact on your marketing results.
What marketing components of your chiropractic marketing should you be measuring. You should be measuring such information as:
1. Cost per new patient acquired- You need to understand your acquisition cost for a new patient. To determine your acquisition cost, simply divide your total advertising cost by the number of new patients you acquire.
2. Patient conversion rate- Conversion rate is determined by dividing the number of new patients you acquire by the number of prospective patients who consider your practice. By monitoring conversion rate, you can determine how well you are promoting/explaining your practice when someone is considering becoming a patient of yours.
3. Patient retention rate- What is the average length of time a patient remains with your practice? To determine this simply add up the number of months all of your patients have been with you divided by the total number of patients. In conjunction with this, to calculate you patient retention rate for the past year, simply divide the number of patients you have at the beginning of the year divided by the number of patients at the end of the year.
4. Website Traffic- If you have a website, the website is useless unless people come to it. One basic web statistic you should track on a monthly basis is the number of visitors who view your web site each month. This basic metric is one of about twenty website metric components you should review.
5. Average Time Visiting Your Site- Another web metric you should examine is how long the average visitor remains at your website. If the length of time is less than thirty seconds, for example, you can conclude that either you aren’t bringing qualified visitors to your site or the content visitors see when visiting your site is not of interest to them.
Knowing marketing metrics for your chiropractic practice is important. Why not start today recording key marketing metrics for your practice and reviewing these numbers on a monthly basis?

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision’s unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon

Effective Email Marketing

By Frank Gordon

Email marketing is one highly effective way to communicate with your current customers is through email. There are many advantages to email marketing including the fact that it:

· Costs little to nothing to send out
· Is immediate
· Is measurable because you can track when someone opens the email and what links they click on from within the email
· Can include links to multi-media content such as audio, video, graphics, and texts
· Allows the ability to measure your return on investment from email marketing programs
· Provide any easy way to target specific markets using different email lists
In your chiropractic practice, email marketing can be used in a variety of ways such as to:
· Communicate regularly with your patients. For example, you could distribute by email a newsletter with health tips
· Follow up after an event such as an open house
· Follow up with attendees who heard you speak
· Remind patients of upcoming appointments
· Follow up with patients who missed appointments
Here are the steps to take to begin an email campaign:
1. Decide on an email provider if you don’t have one. I suggest you pick a provider known for a high delivery rate such as Aweber.
2. Gather all of the email addresses you currently have and load them into your email account. You can find email addresses from such locations as:
- Your practice billing system
- Business cards left by vendors and other companies you work with
- Email addresses completed on paperwork. For example, if your patient registration form included a place for email addresses, upload those addresses to your email provider
3. Segregate your email addresses into logic groups. For example, put your patient email addresses into a patient group. By segregating your addresses you can send targeted messages to each group.
4. If you are considering a monthly newsletter consider a service like Constant Contact. The service provides some easy ways to design your newsletter and to manage email addresses.
5. Develop the content for a series of email campaigns. Campaigns focus around a theme and are usually sent to specific target audiences. Here are some possible campaigns:
- New patient communications series beginning with an email welcoming the new patient to the practice
- Monthly newsletter campaign. For your newsletter (called an ezine in Internet terms), decide on a basis format and what each newsletter will contain. Some possible topics would include:
· Health tips
· Meet the staff- a new staff member is featured each month
· Diet corner providing advice about types of food to eat
6. Develop a master schedule of when emails will be sent for each campaign. To make the process of managing campaigns easier, most email providers provide a system that enables you to schedule emails in advance.
If you haven’t begun to use email marketing as part of the overall marketing for your practice, you should seriously consider it.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision’s unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

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How to Make the Best Use of Part Time Help

By Frank GordonWhen it comes to staffing your chiropractic practice, there are many advantages but also disadvantages. The advantages of hiring part time help includes:
· Ability to handle peaks in workload so the work for your practice proceeds at a consistent pace
· Often avoidance of having to pay fringe benefits such as health care coverage, vacation time, seek leave etc.
· Flexibility in hiring people who have specialized skills that your current staff does not currently have
· Cheaper cost per hour than full-time employees in many cases
Some disadvantages in hiring part-time help includes:
· Lower return on the investment required in training part-time help
· More time for the part-time employee to get oriented to working in your practice because they are spending less time during the day working within the practice
· Often less loyalty to your practice than full time employees
The decision of whether to hire a part-time employee is often based on a number of factors including:
· Availability of current staff to handle additional work
· Cost
· Specific skill requirements
When interviewing a part-time candidate, some of the questions you should ask include:
· Can you provide references I can call about you?
· Have you had any experience working for a medical practice?
· What strengths can you bring to this job and why should I hire you?
Should you decide to hire one or more part-time employee for your practice, some of the basic steps in hiring a part-timer include:
· Defining the job to be performed by the part-time employee
· Determining what hours you want the part-time help to work
· Deciding if you will search for part-time employees using employment advertising. If you decide to place your own advertisements, you will need to develop the content for the ad.
· Deciding if you should engage an employment agency to assist you in your search for part-time help. Identify and interview 2-3 employment agencies. Select 1-2 agencies to assist you with your search.
· Develop a basic set of questions for interviewing potential part time candidates
· Set up a schedule to interview part-time employee candidates
· Interview and evaluate potential candidates
· Select the best candidate and provide them with a start date to begin work
· For the next 1-2 weeks, keep interviewing candidates so you will have other candidates identified in case the candidate you hired does not work out
· Introduce the part-time employee to your permanent staff
· Assign someone in your organization responsibility for orienting the part timer
· Identify a person within your organization to whom the part time employee will report
· Provide the part-time employee with feedback on a weekly basis
Hiring part-time employees makes sense for most chiropractic practices. Should you decide to hire a part-time employee, make sure you invest enough time to make sure that employee will fit well in your organization.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision’s unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon

Telling Your Core Story

By Frank Gordon

How you position your chiropractic practice with potential patients can make a huge difference in your acquisition of new customers. If your chiropractic practice appears to be like any other, it will be more difficult to give potential patients a reason to seek treatment from you.

One powerful way to position your chiropractic practice is to develop a core story for your practice. What is a core story? A core story includes the following components:
· Research about problems or issues your patients face. Ideally these problems or issues should be something new a potential patient might not know about;
· Discussion of various alternatives for addressing these problems or issues;
· Explanation of how to go about evaluating these alternatives to pick the best solution to address the problems or issues; and,
· Demonstration/explanation about why your chiropractic practice is best suited to address these problems or issues.
There are many marketing advantages from developing and communicating your core story. Some of these include:
· Positioning yourself and your practice as the ultimate expert in the problem or issue being addressed;
· Enhance the image you will have with your existing patients so they will remain a loyal patient and will refer you to others;
· Creating a strategy and approach that your competition cannot counter;
· Attract patients from other chiropractors in the area to you;
· Provide a consistent and never ending stream of new patients to your chiropractic practice; and,
· Assist in compelling potential patients to sign up with your practice more quickly.
Basic steps in developing your own core story include:
1. Research critical problems or issues potential patients may face. Sources of information for this research could include the Internet, chiropractic journals, and other related medical journals.
2. Develop a prioritized list of problems based on your research.
3. Obtain credible facts and research to support the list.
4. Research what can be done to address the problems identified.
5. Develop a list of sections for a presentation of the problem and potential solutions. Development of a PowerPoint presentation is a good first step in developing your material.
6. Obtain supporting photos for each of your points. Using visual images to support your points makes them more effective.
7. Develop a strategy for presenting the previous points and your solution so your chiropractic practice is the only logical solution for your patients.
8. Build a PowerPoint presentation to communicate your core story.
9. Decide how to use the PowerPoint as a way to communicate your core story. Some examples of how it can be used include:
- Self-running presentation in your patient waiting room
- As part of a speech you deliver such as at local chamber of commerce meeting
10. Create information to tell your core story in other forms such as white papers and articles.
Why not start today developing an attention-getting compelling core story about your practice that will motivate potential patients to seek treatment from you.

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