By Frank Gordon
A chiropractor recently commented to me that "this search engine optimization stuff seems very complicated." If you boiled it down to the key things I should be doing to get my practice's site to rank high, what would you do?
First, you need to understand that there are two basic components of search engine optimization. One component is called "on page optimization" and the other component is called "off page optimization". On page optimization has to do with what you do with the content you place on your site. Off page optimization is about what you do elsewhere on the web to help get your site ranked high.
First, as I indicated in my part 1 article, you must understand how potential patients search for you and what words or phrases they type in the search engines to find a chiropractic practice. Next you need to decide which of those keywords you want to focus on.
Once you decide on keywords, each page of your website should focus on one keyword or keyword phrase as it relates to your chiropractic practice. From an "on page" optimization perspective, the most important action you can take is to make sure that the headline of the title on your page contains the keyword selected because the search engines pay attention to that. After all, the headline is supposed to give a clear indication of what the content on the page is about. Next, you should make sure that the keyword you want to focus on begins the first sentence of the article or is at least contained in the first sentence. Also keep in mind that the first 220 words in the first paragraph will display on the search engine results page so you should write content that get the attention of the web surfer and get them interested in your chiropractic practice. There are a few other tips to consider related to on-page optimization but the ones I have outlined is a good starting point.
From an off page optimization perspective, of all the possible actions you can take to help the search engine ranking for your chiropractic practice, the most important action you can take is to get inbound links to your site. Inbound links result from another site making a reference to your site with a link that can be clicked on to bring a person to your site. Inbound links are reviewed positively by the search engines because they indicate that a site is an authority site. Google pays attention to and gives preference to authority sites. There are a variety of ways to get links to your site. Some of them include:
- Making relevant posts or comments on another site with a link to your site
- Setting a reciprocal link program where you and another site link to each other.
- Syndicate articles to article directories and populate the article resource box with a link to your site.
- Distribute press releases about your practice to free press release directories. Place a link to your site within the press release.
Search engine optimization is not as complicated as it sounds. You simply need to master the basics and consistently persistently take action!
A chiropractor recently commented to me that "this search engine optimization stuff seems very complicated." If you boiled it down to the key things I should be doing to get my practice's site to rank high, what would you do?
First, you need to understand that there are two basic components of search engine optimization. One component is called "on page optimization" and the other component is called "off page optimization". On page optimization has to do with what you do with the content you place on your site. Off page optimization is about what you do elsewhere on the web to help get your site ranked high.
First, as I indicated in my part 1 article, you must understand how potential patients search for you and what words or phrases they type in the search engines to find a chiropractic practice. Next you need to decide which of those keywords you want to focus on.
Once you decide on keywords, each page of your website should focus on one keyword or keyword phrase as it relates to your chiropractic practice. From an "on page" optimization perspective, the most important action you can take is to make sure that the headline of the title on your page contains the keyword selected because the search engines pay attention to that. After all, the headline is supposed to give a clear indication of what the content on the page is about. Next, you should make sure that the keyword you want to focus on begins the first sentence of the article or is at least contained in the first sentence. Also keep in mind that the first 220 words in the first paragraph will display on the search engine results page so you should write content that get the attention of the web surfer and get them interested in your chiropractic practice. There are a few other tips to consider related to on-page optimization but the ones I have outlined is a good starting point.
From an off page optimization perspective, of all the possible actions you can take to help the search engine ranking for your chiropractic practice, the most important action you can take is to get inbound links to your site. Inbound links result from another site making a reference to your site with a link that can be clicked on to bring a person to your site. Inbound links are reviewed positively by the search engines because they indicate that a site is an authority site. Google pays attention to and gives preference to authority sites. There are a variety of ways to get links to your site. Some of them include:
- Making relevant posts or comments on another site with a link to your site
- Setting a reciprocal link program where you and another site link to each other.
- Syndicate articles to article directories and populate the article resource box with a link to your site.
- Distribute press releases about your practice to free press release directories. Place a link to your site within the press release.
Search engine optimization is not as complicated as it sounds. You simply need to master the basics and consistently persistently take action!
Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com
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