To optimize the results from your web site - get the right type of traffic to your site, get a sufficient amount of traffic, and convert that traffic into a response, you must monitor and actively look at the metrics from your site.
First, you need a tool to track what is happening at your site. What tool should you use? One of the best and free measurement tools to use on your site is Google Analytics. One of the many benefits of Google Analytics is that not only is it a powerful analytics tool but it is highly flexible and very easy to use. In addition, installation of analytics does not require you to have software installed on your web site. All that is needed is for you or your webmaster to put some simple HTML code at the bottom of each page. If you don't know anything about HTML and will have someone do it for you, be assured the process is simple.
Some of the useful information Google Analytics provides is:
1. Source of traffic- This provides information on where the traffic came from. For example it might indicate that some of your traffic came from Yahoo, some of it came from someone clicking on a link from a specific web page, etc.
2. Average time spent on site- Average time spent on site does exactly what it says- indicates how long a visitor spends on your site. If you find, for example, that most of your visitors spend only thirty seconds on your site, this indicates that either the visitors coming to your site are not prime prospects for the information you are providing or that once visitors come to your site the content you provide does not give them a strong enough reason for remaining there.
3. Bounce Rate- This indicates how many visitors come to your home page and do not view any additional content. Bounce rate can give you an indication of many things including the fact that the content on your home page is not giving the type of information that would compel a visitor to go to other pages.
4. Graph of number of visitors over a specified time- with this graph one can tell where there are peaks in traffic. Often peaks can be seen when a press release is issued or some external event results in more searching activity in the search engine which leads to more visitors visiting your site.
5. Percent of new visits- New visits indicates the number of new visitors who come to your site who have not been there before. A high number of new visits could indicate that your new visit traffic strategy is working-or it could indicate that you are not giving visitors a reason to return back to your site. More research would be needed to determine this.
Web analytics use needs to be an important part of the Internet marketing strategy for your chiropractic practice. Without knowing the metrics from your website, you will not know what is working and what is not working. Why not get started using Google Analytics today?
Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com
Article Source: http://EzineArticles.com/?expert=Frank_Gordon
Right the point. Thanks for your nice information. As well as other marketing system chiroparctic marketing system should be well defined, targeted and verified. The good news is online marketing tools are very easy to reach and have advantage.
ReplyDeleteChiropractic Internet Marketing