Email marketing is one highly effective way to communicate with your current customers is through email. There are many advantages to email marketing including the fact that it:
· Costs little to nothing to send out· Is immediate
· Is measurable because you can track when someone opens the email and what links they click on from within the email
· Can include links to multi-media content such as audio, video, graphics, and texts
· Allows the ability to measure your return on investment from email marketing programs
· Provide any easy way to target specific markets using different email lists
In your chiropractic practice, email marketing can be used in a variety of ways such as to:
· Communicate regularly with your patients. For example, you could distribute by email a newsletter with health tips
· Follow up after an event such as an open house
· Follow up with attendees who heard you speak
· Remind patients of upcoming appointments
· Follow up with patients who missed appointments
Here are the steps to take to begin an email campaign:
1. Decide on an email provider if you don’t have one. I suggest you pick a provider known for a high delivery rate such as Aweber.
2. Gather all of the email addresses you currently have and load them into your email account. You can find email addresses from such locations as:
- Your practice billing system
- Business cards left by vendors and other companies you work with
- Email addresses completed on paperwork. For example, if your patient registration form included a place for email addresses, upload those addresses to your email provider
3. Segregate your email addresses into logic groups. For example, put your patient email addresses into a patient group. By segregating your addresses you can send targeted messages to each group.
4. If you are considering a monthly newsletter consider a service like Constant Contact. The service provides some easy ways to design your newsletter and to manage email addresses.
5. Develop the content for a series of email campaigns. Campaigns focus around a theme and are usually sent to specific target audiences. Here are some possible campaigns:
- New patient communications series beginning with an email welcoming the new patient to the practice
- Monthly newsletter campaign. For your newsletter (called an ezine in Internet terms), decide on a basis format and what each newsletter will contain. Some possible topics would include:
· Health tips
· Meet the staff- a new staff member is featured each month
· Diet corner providing advice about types of food to eat
6. Develop a master schedule of when emails will be sent for each campaign. To make the process of managing campaigns easier, most email providers provide a system that enables you to schedule emails in advance.
If you haven’t begun to use email marketing as part of the overall marketing for your practice, you should seriously consider it.
Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision’s unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com
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