Using Google's Pay Per Click For Your Chiropractic Practice

By Frank Gordon

What is pay per click advertising? Pay per click advertising is advertising is marketing where an advertiser displays an ad on a site and agrees to pay the owner of the site each time a web surfer clicks on that advertisement. When a surfer clicks on the advertisement, it takes the surfer to the site of the advertiser so that they can read more about the advertiser's product or service, buy it, or leave their contact information for subsequent follow up.

The best known pay per click advertising program is one offered by Google. Google offers a service called AdWords. With AdWords, an advertiser buys the display of a three line advertisement on the right hand side of the search engine results page when a specific word is entered into the search engine. The price the advertiser pays depends on many different factors including how many other people are bidding on AdWords ads. Another determinant in the pricing of the AdWords ad is what position on the page the AdWords ad is displayed on. The top position cost the most in terms of pay per click and the bottom position is the lowest priced ad.

For a local chiropractor, the cost for an AdWords ad can me modest and may be effective in attracting new patients to your practice. Following are the key steps involved in developing an AdWords campaign for your chiropractic practice:

1. Use Google's AdWords keyword research tool to determine what keywords you should buy for AdWords. With the tool, you can determine how many searches are conducted for the keyword you are investigating. AdWords will also notify you of the cost per ad.
2. Test different AdWords ads. Develop 2-3 different versions of the ad to determine which are more effective.
3. Decide how much you want to spend per day for your AdWords program. Since the cost for AdWords can be significant, putting a daily dollar cap on the ads can better control costs.

Here are several tips for developing and deploying an effective AdWords program:

· Link your AdWords ad to pages that relate to the ad. If you don't Google will penalize you because one of the factors that determine how high your ad will be placed is not only how much you pay but the quality score for your ad. A high quality score means that your ad is highly relevant to the page it links to. A low quality score means the AdWords ad is less relevant to the page it links to. Google's quality score concept is meant to assure that consumers are not confused when they click on an ad and don't see what they anticipate.

· Utilize testing for your AdWords program. As in the case for any offline or online advertising, testing different ads can yield a significant increase in the effectiveness of the advertising. The main component of the ad you should test is the first line or headline for the ad.

Using Google AdWords can be an effective way to promote your chiropractic practice but, particularly in the beginning, you should put a dollar limit on how much you spend each day; otherwise, you can spend a ton of money quickly without proving the advertising approach you have designed will generate results.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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Search Engine Optimization Basics For Your Chiropractic Practice - Part 2

By Frank Gordon

A chiropractor recently commented to me that "this search engine optimization stuff seems very complicated." If you boiled it down to the key things I should be doing to get my practice's site to rank high, what would you do?

First, you need to understand that there are two basic components of search engine optimization. One component is called "on page optimization" and the other component is called "off page optimization". On page optimization has to do with what you do with the content you place on your site. Off page optimization is about what you do elsewhere on the web to help get your site ranked high.

First, as I indicated in my part 1 article, you must understand how potential patients search for you and what words or phrases they type in the search engines to find a chiropractic practice. Next you need to decide which of those keywords you want to focus on.

Once you decide on keywords, each page of your website should focus on one keyword or keyword phrase as it relates to your chiropractic practice. From an "on page" optimization perspective, the most important action you can take is to make sure that the headline of the title on your page contains the keyword selected because the search engines pay attention to that. After all, the headline is supposed to give a clear indication of what the content on the page is about. Next, you should make sure that the keyword you want to focus on begins the first sentence of the article or is at least contained in the first sentence. Also keep in mind that the first 220 words in the first paragraph will display on the search engine results page so you should write content that get the attention of the web surfer and get them interested in your chiropractic practice. There are a few other tips to consider related to on-page optimization but the ones I have outlined is a good starting point.

From an off page optimization perspective, of all the possible actions you can take to help the search engine ranking for your chiropractic practice, the most important action you can take is to get inbound links to your site. Inbound links result from another site making a reference to your site with a link that can be clicked on to bring a person to your site. Inbound links are reviewed positively by the search engines because they indicate that a site is an authority site. Google pays attention to and gives preference to authority sites. There are a variety of ways to get links to your site. Some of them include:
- Making relevant posts or comments on another site with a link to your site
- Setting a reciprocal link program where you and another site link to each other.
- Syndicate articles to article directories and populate the article resource box with a link to your site.
- Distribute press releases about your practice to free press release directories. Place a link to your site within the press release.

Search engine optimization is not as complicated as it sounds. You simply need to master the basics and consistently persistently take action!

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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Search Engine Optimization Basics For Your Chiropractic Practice - Part 1

By Frank Gordon

When it comes to promoting your chiropractic practice on the Internet, one of the most critical components for achieving success is to get your practice listed on page one of Google. That's because when web searchers enter a search into a search engine like Google, they rarely look past the first page.
How do you get on the first page of Google? First, you have to understand your business and think like someone looking for a chiropractic practice. If you were looking for a chiropractor, what would you enter in Google's search box? What one enters into the search box is called a keyword or keyword phrase. The first critical step in search engine optimization for your chiropractic practice is to decide for what keyword you wish to appear on the first page.
Here's one tip- when searchers are looking for a chiropractor, they will most likely key in the city where the chiropractor is located (for example, Huntington Long Island chiropractor). They also might key in a specialty like "Huntington Fibromyalgia treatment". Keywords like these are called long tail keywords because they are very specific. Long tail keywords are easier to achieve ranking (appear on the first page of Google) than more competitive keywords like the term chiropractor. That's because there is less competition for these more specific keywords. If you searched for the term "Huntington Long Island chiropractor" you would find 284,000 competing sites but if you keyed in the term "chiropractor" you would find 5,550,000 competing sites.
When it comes to search engine optimization basic for your chiropractic practice, there's another consideration when deciding what keywords you wish to optimize for and that's how many people per day actually key in the term. If only fifty people a day use the search term "Huntington chiro" but three thousand people a day use the search term "Huntington chiropractic practice", you would obviously be interested in the second term assuming there wasn't millions of competing sites.
How do you find out how many people use a certain keyword when searching? There are many tools you can use. One free keyword tool is Google's AdWords keyword tool. Understanding keywords, keyword search volume, and competing sites are all critical components of how to get your chiropractic practice on the first page of Google.
When it comes to getting on the first page of Google, here's some good news- local businesses are just beginning to think about getting their business on the first page so achieving this goal is easier than you may think. Another piece of good news is that 28% of all searches conducted on the Internet are by searchers who are looking for local businesses. Now is the time to begin thinking about getting your chiropractic practice on the first page of Google before other chiropractors in your town become aware of this new marketing opportunity. As advertising sources such as the Yellow Pages are used less often to find chiropractors, ranking your chiropractic practice on the Internet will be essential.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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YouTube - Chiropractic Billing Precision & Target Coding

Dr. Marty Kotlar of Target Coding is an expert in getting chiropractors paid properly and helping avoid insurance audits.  He joins us for an 8 part series on compliant coding and documentation.

For questions please contact Dr. Kotlar via (email).

YouTube - Chiropractic Billing Precision & Target Coding

Got SOAP Notes?

Got SOAP Notes?

Dr. Zaino is the highest volume chiropractor in the country, seeing 2500 visits per week. He is able to create compliant documentation and billing, in real time, with Billing Precision's  integrated , web based, practice management system and automation.  Billing Precision's unique interface allows:

1. A doctor to see a short-hand representation of Subjective, Objective, ADLs, Assessment and Plan, sections of a daily note without having to read the narrative which is generated.
2. Make incremental changes without having to erase.
3. Create a Narrative which is based on a compilation of what many compliance experts and doctors who have been audited have seen to be necessary.
4. Manage patient care and complinace to careplan on the same screen.
5. Create the claim and bill in real time.
6. View real time compliance warnings.

Click Here To Schedule a Live Consultation!

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Holding Effective Chiropractic Staff Meetings

By Frank Gordon

When holding a staff meeting, how effective do you think your meetings are? Since staff time is a valuable resource, every effort should be made to make sure that meetings are as productive as possible.
Here are some tips to help assure you are holding effective meetings with your staff:
1. Set a clear objective for every meeting. What is the purpose of the meeting? What do you desire as the ideal outcome?
2. Distribute appropriate advance material before meetings. By distributing relevant information before a meeting, those attending the meeting can be more productive because they have had an opportunity to get oriented to the material rather than seeing it for the first time in a meeting.
3. Schedule morning meetings rather than afternoon. Generally, people are more alert and attentive in the morning than in the afternoon. Less has occurred during the work day to distract them.
4. For recurring meetings such as a weekly staff meeting, hold the meeting at the same time and on the same day. Build a basic agenda that can be followed for the recurring meeting.
5. Recap and summarize- At the conclusion of a meeting, it is helpful to recap the main points of the meeting and summarize the discussion. This helps everyone walk away from a meeting with a better understanding of what was accomplished.
6. Make sure appropriate follow up actions are identified during the meeting and that notes are taken on what has to be followed up on. Follow up on the date something is expected to be done as a result of the meeting,
7. Involve your staff. To get the attention and cooperation of your staff attending a meeting, some of the things you should do is:
- Invite employees to suggest topics for meetings
- Encourage employees to actively participate in meetings. Ideal meetings are
interactive where you solicit and exchange ideas
- Unless absolutely necessary, limit the meeting to no more than 45 minutes. After 45
minutes, you will often lose the attention of your staff
- Assign someone to take notes so that there is an official record of what was said so
that everyone has written record of the discussion
- Assign clear responsibilities for who has to do what and when based on what was
discussed at each meeting
- Make the meeting something attendees look forward to. For example, bring pizza in
once in a while and make it a lunch meeting.
Holding effective meetings can directly impact the efficiency and effectiveness of those on your staff. Besides helping clarify important issues and get things accomplished on a more timely basis, effective meetings provide a tool to get your staff working as a team focused on the important goals you have outlined for your practice.
If you need some assistance in making your meeting more effective, there are many books and online Internet resources to help you have better meetings. Simply do a little research and you'll soon discover your meetings are more effective and more enjoyable to everyone as well. Why not start having better meetings today?

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon  

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Dr. Chris Zaino - Changing History One Patient At A Time

Dr. Zaino explains how having "bad systems" or no systems cost millions of dollars and destroys the patients perspective of chiropractic and alters history.

PART 1



PART 2


It is essential to the survival of a practice and chiropractic in general that doctors realize how important it is to manage the patient experience and perspective their care. Too many times doctors spend all of their time focused on education and the initial "conversion" of the patient and forget to stay congruent with the message they sent. This alone will force patients that would have otherwise been great, referring patients to second guess their decision to choose chiropractic care and its efficacy all together.

When a patient misses an appointment and it is not met with a sense of urgency by you and your staff, a subconscious or conscious message is perceived by the patient that there is no real value in the adjustment. The value is decreased, they will not get results, their interactions from that day forward with everyone they meet will never be what they could have been. When we keep our patients accountable to the care we recommend the opposite is true. In either case history is altered and shaped.

It lies in the your hands to make sure you do the most with the opportunity to shape history for the better. The way you train your team, develop procedure, and even the technology can make all the difference.
Dr. Zaino understands these facts better then anyone I have met. Spending 2 minutes with him and you know it. He chose Billing Precision because it was developed and will be developed with these values in mind. He chose it because it gives him the best chance at accomplishing his goals and living up to the responsibility he has been entrusted with.
Specifically, Billing Precision ensures that no visit gets left behind.

1. That with every missed visit, the practice is alerted in real time. 
2. The Visit itself is never deleted unless the patient is discharged.
3. When a patient is contacted for missed visits there is a log of each call and reason for missing.
4. When the patient comes to the next visit the system alerts the staff and the visit is rescheduled.  This means the missed visit is physically moved from the missed date to the new date.  In some cases Dr. Zaino has the patient come back later that day.  
5. Worried about a patient slipping by the front desk?  No problem the doctor has a missed visit warning system at the table.  When he sees this he apologizes that the staff let them get by without rescheduling the visit and how important it is to make that visit up.  Dr. Zaino refocuses the patient, wlaks them to the front desk and makes sure that visit is rescheduled.
6. When a patient becomes a habitual misser, Dr. Zaino makes the decision.  Typically he will have a refocus session with the patient and remind them of goals and each others roles and expectations.  When a patient continues to miss it is handled on a case by case basis.  Often Dr. Zaino will dismiss them from care. 

When you have systems and technology in place you keep both the doctor and patient accountable.  If and when a patient is discharged because of the inability to meet the expectation they do not leave with a bad taste about your practice.  They leave knowing that whatever result they did get was proportional to their commitment, not to the efficacy of chiropractic or the congruency of the practice and its message.  They realize you are for real and are not only more likely to return but many times these patients will refer others that they think can commit to getting results.  Dr. Zaino explains how closing the "back door" allows him to spend less time getting new patient to replace the ones they were losing and focus on the delivering the highest quality care and patient experience possible.

With a practice this size billing, collections and compliance can be almost impossible to manage.
Having one integrated technology, process and billing service that manages your patient lifecyle, is vital at any volume.  With the increasing complexity in coding rules, ever growing insurance audit business, and busy lifestyles of patients, not managing any one component will lead to lost efficiency and revenue.  Dr. Zaino explains how his practice was "gushing blood" in all areas and how Billing Precision has helped stop the bleeding.  Some important aspects of Billing Precision which allow him to do this are

1. Real Time Billing with integrated compliance and coding warnings at the table
2. Table-side documentation that can be updated in real time in under 10 seconds
3. No show management and automated patient check in
4. Web based transparency to all practice, billing and compliance statistics 24x7.
5. Care plan management including expected collections threshholds and reports.
6. Full audit trail of all actions taken by practice staff and/or Billing Precision teams
7. Integrated credit card and recurring payment tool
8. Email marketing campaign manager.
9. Automated appointment reminders.

Many thanks to Dr. Zaino, Whitney Zaino and their amazing team at Abundant Life Chiropractic. We are excited to be even a small part of mission as big as this.

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