Dr. Chris Zaino - Changing History One Patient At A Time

Dr. Zaino explains how having "bad systems" or no systems cost millions of dollars and destroys the patients perspective of chiropractic and alters history.

PART 1



PART 2


It is essential to the survival of a practice and chiropractic in general that doctors realize how important it is to manage the patient experience and perspective their care. Too many times doctors spend all of their time focused on education and the initial "conversion" of the patient and forget to stay congruent with the message they sent. This alone will force patients that would have otherwise been great, referring patients to second guess their decision to choose chiropractic care and its efficacy all together.

When a patient misses an appointment and it is not met with a sense of urgency by you and your staff, a subconscious or conscious message is perceived by the patient that there is no real value in the adjustment. The value is decreased, they will not get results, their interactions from that day forward with everyone they meet will never be what they could have been. When we keep our patients accountable to the care we recommend the opposite is true. In either case history is altered and shaped.

It lies in the your hands to make sure you do the most with the opportunity to shape history for the better. The way you train your team, develop procedure, and even the technology can make all the difference.
Dr. Zaino understands these facts better then anyone I have met. Spending 2 minutes with him and you know it. He chose Billing Precision because it was developed and will be developed with these values in mind. He chose it because it gives him the best chance at accomplishing his goals and living up to the responsibility he has been entrusted with.
Specifically, Billing Precision ensures that no visit gets left behind.

1. That with every missed visit, the practice is alerted in real time. 
2. The Visit itself is never deleted unless the patient is discharged.
3. When a patient is contacted for missed visits there is a log of each call and reason for missing.
4. When the patient comes to the next visit the system alerts the staff and the visit is rescheduled.  This means the missed visit is physically moved from the missed date to the new date.  In some cases Dr. Zaino has the patient come back later that day.  
5. Worried about a patient slipping by the front desk?  No problem the doctor has a missed visit warning system at the table.  When he sees this he apologizes that the staff let them get by without rescheduling the visit and how important it is to make that visit up.  Dr. Zaino refocuses the patient, wlaks them to the front desk and makes sure that visit is rescheduled.
6. When a patient becomes a habitual misser, Dr. Zaino makes the decision.  Typically he will have a refocus session with the patient and remind them of goals and each others roles and expectations.  When a patient continues to miss it is handled on a case by case basis.  Often Dr. Zaino will dismiss them from care. 

When you have systems and technology in place you keep both the doctor and patient accountable.  If and when a patient is discharged because of the inability to meet the expectation they do not leave with a bad taste about your practice.  They leave knowing that whatever result they did get was proportional to their commitment, not to the efficacy of chiropractic or the congruency of the practice and its message.  They realize you are for real and are not only more likely to return but many times these patients will refer others that they think can commit to getting results.  Dr. Zaino explains how closing the "back door" allows him to spend less time getting new patient to replace the ones they were losing and focus on the delivering the highest quality care and patient experience possible.

With a practice this size billing, collections and compliance can be almost impossible to manage.
Having one integrated technology, process and billing service that manages your patient lifecyle, is vital at any volume.  With the increasing complexity in coding rules, ever growing insurance audit business, and busy lifestyles of patients, not managing any one component will lead to lost efficiency and revenue.  Dr. Zaino explains how his practice was "gushing blood" in all areas and how Billing Precision has helped stop the bleeding.  Some important aspects of Billing Precision which allow him to do this are

1. Real Time Billing with integrated compliance and coding warnings at the table
2. Table-side documentation that can be updated in real time in under 10 seconds
3. No show management and automated patient check in
4. Web based transparency to all practice, billing and compliance statistics 24x7.
5. Care plan management including expected collections threshholds and reports.
6. Full audit trail of all actions taken by practice staff and/or Billing Precision teams
7. Integrated credit card and recurring payment tool
8. Email marketing campaign manager.
9. Automated appointment reminders.

Many thanks to Dr. Zaino, Whitney Zaino and their amazing team at Abundant Life Chiropractic. We are excited to be even a small part of mission as big as this.

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Introduction to Web Analytics For Your Chiropractic Practice

By Frank Gordon

To optimize the results from your web site - get the right type of traffic to your site, get a sufficient amount of traffic, and convert that traffic into a response, you must monitor and actively look at the metrics from your site.

First, you need a tool to track what is happening at your site. What tool should you use? One of the best and free measurement tools to use on your site is Google Analytics. One of the many benefits of Google Analytics is that not only is it a powerful analytics tool but it is highly flexible and very easy to use. In addition, installation of analytics does not require you to have software installed on your web site. All that is needed is for you or your webmaster to put some simple HTML code at the bottom of each page. If you don't know anything about HTML and will have someone do it for you, be assured the process is simple.

Some of the useful information Google Analytics provides is:

1. Source of traffic- This provides information on where the traffic came from. For example it might indicate that some of your traffic came from Yahoo, some of it came from someone clicking on a link from a specific web page, etc.

2. Average time spent on site- Average time spent on site does exactly what it says- indicates how long a visitor spends on your site. If you find, for example, that most of your visitors spend only thirty seconds on your site, this indicates that either the visitors coming to your site are not prime prospects for the information you are providing or that once visitors come to your site the content you provide does not give them a strong enough reason for remaining there.

3. Bounce Rate- This indicates how many visitors come to your home page and do not view any additional content. Bounce rate can give you an indication of many things including the fact that the content on your home page is not giving the type of information that would compel a visitor to go to other pages.

4. Graph of number of visitors over a specified time- with this graph one can tell where there are peaks in traffic. Often peaks can be seen when a press release is issued or some external event results in more searching activity in the search engine which leads to more visitors visiting your site.

5. Percent of new visits- New visits indicates the number of new visitors who come to your site who have not been there before. A high number of new visits could indicate that your new visit traffic strategy is working-or it could indicate that you are not giving visitors a reason to return back to your site. More research would be needed to determine this.

Web analytics use needs to be an important part of the Internet marketing strategy for your chiropractic practice. Without knowing the metrics from your website, you will not know what is working and what is not working. Why not get started using Google Analytics today?

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon

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Chris Zaino - 2500 Visits Per Week - Implements Billing Precision

Chirs Zaino is currently the highest volume chiropractor in the country.  He is leveraging the network to increase the capacity of his practice a decrease stress.  Watch this video and see how Dr. Zaino uses the table side screen to manage his patients.

Selecting Contact Management-Customer Relationship Management Software

By Frank Gordon

If your practice management or billing system does not have robust customer relationship management capabilities, you should consider purchase such a system. Benefits of this software are many. Such a system will provide a more effective way for you to communicate with patients and potential patients. It also can be used for keeping records of vendors you deal with as well as health care providers and related information.
In selecting a contact management/customer relationship management (CRM) system, some of the features you should look for include the ability to:
· Integrate contact records with your word processing system so that letters can automatically be addressed based on address information stored for the contact;
· Fax and email directly from the system;
· Interface or connect this system with your practice management/billing system. One example of such an interface would be the ability to click a button next to a contact being viewed and to automatically pull up patient treatment information;
· Capture and seamlessly record contact information entered on a web page;
· Add custom fields to the contact record so that the system can be configured specifically for your practice;
· Schedule appointments directly from the contact;
· Automatically send an email to a contact about an upcoming appointment;
· Automatically import contacts supplied from an outside source such as a list broker;
· Easily customize screens;
· Produce a standard set of contact and activity reports;
· Provide the ability to automatically dial a contact from their record. For example, once a week the system would produce an on screen list of upcoming appointments. The system should be able to dial the first number in the list and as each call is completed, automatically dial the next number in the list;
· Export all contact information in a standard industry format such as comma separated values
· Easily design and produce customized reports;
· Design and launch automated processes. An automated process executes steps in a sequence based on a configured set of rules. Following is an example of some automated processes:
- Email a patient in advance to remind him of an appointment
- Automatically schedule a follow up phone call if an appointment is missed
- Based on a treatment plan, continue to automatically manage the patient's appointment
Before you select a specific CRM system you should ask the companies who potentially could provide this program to you the following questions:
1. How long has your company been in business
2. How many releases have there been of the software? Is it brand new? When was the software first delivered?
3. How many customers are using it now?
4. What is the initial cost of the software?
5. Are there any add on features for additional components?
6. Are there any recurring annual charges associated with the software?
7. Do you provide training in how to use the software? If you provide training, how long does it take place, is there an added cost, and where does the training occur?
When considering CRM software, ideal you should purchase a practice management and billing system that has CRM capabilities built in. This more integrated approach will make the CRM system easy to use and CRM capabilities will probably cost you less if it is simply a component of a chiropractic practice management and billing system.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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Understanding How Keywords Drive Traffic to Your Chiropractic Website

By Frank Gordon

Having a website for your chiropractic practice without getting traffic or visitors to your site is like opening a store in the middle of the desert. The purpose of this article is to provide an introduction to one critical component of getting traffic to your site- understanding keywords.
Think of keywords as the word or combination of words that a web searcher enters into the search engines to look for what he/she wants. Understanding how keywords work is one critical key to getting the right people coming to your website. The key to keywords is the following basics:
1. Determine what keywords a web searcher will use to search for what you have to offer- for example chiropractic services.
2. Find keywords that are searched for often and don't have an excessive number of websites with content that are competing for the same keywords.
3. Build pages on your website that contain keywords you have selected.
Although without knowing a lot about you keywords, you might select a general term like chiropractor, you should also select terms which are called "long tail key words." These keywords are searched for less often but often have less competition.
How do you find good keywords to use in the marketing of your web site? There are many tools (many of them free) you can use to do your keyword research. One good basic tool to get started that will show search activity for selected keywords is Google's external keyword tool. Here are the basic steps for using the tool:
1. Enter a keyword or keyword phrase. This first entry is called a "seed keyword" because from it additional information is derived. (For example- "New York chiropractor").
2. Click the button that says "get keyword ideas"
3. A list of related keywords appears and for each related keyword or keyword phrases, you are provided with the amount of monthly searches conducted. In the case of "New York chiropractor" 150 keyword suggestions were displayed. In our example, the term "New York Chiropractor" showed a monthly search volume of 6,600.
4. This tool also lists other additional keyword to consider such as "pediatric chiropractor" which shows 880 searches a month.
How do you get started with keyword research? A first good place to start is to make a long list of the keywords potential patients might use to find out about your chiropractic practice. This basic list will be a good starting point. Important to keep in mind is that you should list keywords that indicate a "buying intent". "Buying intent", in the case of your chiropractic practice means a searcher who needs to see a chiropractor now. Some examples of buying intent keywords are:
- Baltimore chiropractic treatment center
- Baltimore chiropractor phone number
- Baltimore fibromyalgia treatment help
If you are serious about getting people to your website that are in need of chiropractic services, you must understand some basic concepts about keywords, even if you decide to hire an expert to help you. That's because no one understands chiropractic care and terms better than you do.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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Word of Mouth Marketing For Your Chiropractic Practice

By Frank Gordon

Word of mouth (WOM) marketing is probably the most powerful type of marketing a chiropractic practice can utilize but it is not always fully understood. Word of mouth marketing is the marketing of your practice by individuals to other individuals. Unlike traditional marketing where an advertising message is created to reach the masses, word of mouth marketing involves individual messages communicated from one individual to another one.
WOM can take many forms such as:
· Personal blogging where individual posts messages about your practice;
· Viral marketing such as is the case where an Internet video gains popularity and it viewed by thousands of people;
· Other consumer generated media such as posts within user forums and comments placed on other websites;
· Referrals where one or more individuals recommend chiropractic practice to individuals.
Here are several tips to make WOM effective:
1. Make sure you provide exceptional service to your current patients and, ideally, that you have developed a memorable "brand" for your practice. If your reputation is not stellar, word of mouth marketing can be a huge detriment. It has been said that if one person has a bad experience they will tell then others. A bad reputation is very difficult to repair.
2. Identify key influencers who can spread the positive word about your practice. Key influencers are people who have lots of contacts they communicate on a regular basis. For example, this would usually include key community leaders.
3. Make it easy for people to speak about you. Put some suggested wording together for how people can describe your practice. This is important because often people find it difficult to describe you or their experiences or knowledge about your practice.
4. Share interesting stories about your practice- talking points that would create interest in your practice. You might consider this as "priming the pump" to get people talking about you and about your practice.
5. Actively participate in a charitable cause in your community. This will help to differentiate you from other chiropractic practices in your community and will provide another "talking point" for word of mouth marketing.
6. Encourage others to talk about you. Explain that you build your practice by "word of mouth" and that if others are having positive experiences with you that they "spread the word" about their experiences.
7. Distribute your marketing material in locations which will cause others to talk about you. For example, provide copies of news articles about you to new patients coming to your practice.
8. Consider using social media marketing to add "buzz" on the Internet for those in your local community. If planned and executed and maintained properly social media marketing can expand your "word of mouth" program- in this case "word by Internet."
Word of mouth marketing can be a powerful marketing approach for your practice if implemented correctly and consistently applied. Consider word of mouth marketing for your practice today!

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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Cash Practice & Billing Precision

Visit www.CashPractice.com to get you Free Cash Practice® Mini-Course. Billing Precision integrates Cash Practice® Systems - thus allowing our users the ability to Create Compliant Cash Plans, Process Credit Cards & Bank EFT’s, Setup Recurring Auto-Debits and Send Email Campaigns. In addition, Billing Precision automatically imports the payments processed from within CashPractice.com. Call 877