Are You Eating Beyond Organic?

To all of my family members, friends colleges, and patients,

Many of you may know my good friend Jordan Rubin author of: The Maker's Diet, and CEO of
Garden of Life.

Jordan is about to launch a new company called "Beyond Organic" creating the worlds healthiest grass-fed beef, really raw cheese, an African inspired 100% GreenFed cultured dairy beverage, living spring water with unsurpassed purity, botanically infused spring waters supporting energy, diet, fitness and beauty, probiotic infused omega-3 and certified organic dark chocolate.

There are MANY significant features that set these foods and beverages apart from what you'd find in health stores.

For example, we've all seen "organic", “grass-fed” beef at Whole Foods. But did you know that organic beef requires that the cow's consume 30% grass? Only 30%!

Jordan Rubin's new company is taking 8,000+ certified organic acres in Missouri and Georgia to raise cattle that are free roaming, GreenFed, genetically superior cows (by the way GreenFed is a more correct description than grass-fed and you will learn more about that in future newsletters).

One reason I am excited about this company is rather than putting this food in health food stores. “Beyond Organic” will be skipping the middleman and will ship these foods directly from their farm to your family! It has always been a huge pain for me to try and get grass-fed beef and especially raw dairy products and with Beyond Organic, the foods and beverages come to me.

Another thing that sets this product line apart is that the infusion of clinically studied probiotics into many of the. Probiotics are the naturally good flora that are so important to supporting digestive function and boosting immune system health. Also, the dairy products are produced by cows with specialized genetics that produce milk that is highly tolerable and very digestible.

How to live beyond organic
The really great news is you can literally be one of the first people in America to live Beyond Organic. Since "Beyond Organic" has not officially launched, from now until October you can become a Beyond Organic insider. Anyone who is interested in learning more about these foods and beverages, or even the potential to get your Beyond Organic foods and beverages for free by sharing this message with others, can become an insider nearly five months before the rest of the world finds out.

There is NO fee to sign-up now through September and in that time, you will be educated on the Beyond Organic lifestyle, have the opportunity to test some of the products and discover how you can share the Beyond Organic message with friends, family, colleagues and for physician's, your patients. All of you have recommended healthy eating options to others, and now you can share with those you know and love how they can consume the healthiest foods and beverages available and be compensated for doing so. Over a decade ago, Jordan started Garden of Life, one of the leading nutritional supplement companies in America in his parent's friend's garage with his dad's credit card and a dream and now you can be part of Jordan's new vision. This is truly a ground floor opportunity that I jumped at the chance to become a part of. And now, I'm asking you to join me.

If you would like to get insider access to Beyond Organic at no cost you can register here: (CLICK)

Once you hold your place by signing up, you can then invite your friends to do the same.

Starting in October, you can become involved with Beyond Organic in one of three ways.

1. You can purchase these foods retail 
2. You can become a preferred customer and purchase Beyond Organic products at a 20% discount.
3. You can become a mission marketer, share these foods and beverages with friends and family and have the opportunity to get your Beyond Organic foods and beverages for free or even earn an income.

I have never been a huge fan of direct selling companies which often produce inferior products at inflated prices however these are literally the best quality foods and beverages I have ever seen and provide real value to everyone who purchases them.

An area of focus for Beyond Organic that aligns very well with my beliefs is their mission to help feed and clothe widows and orphans by partnering directly with ministries Non-profit organizations.

This groundbreaking program called give a meal, get a meal is powerful and once you get set up as an Insider you can watch all these amazing video’s and see the vision for yourself!

Healthy Food that Taste’s Amazing!

I ONLY advise my friends and family to eat what I eat and these are the foods I will be eating everyday.

Once you sign up as a Beyond Organic Insider you will receive your own enroller link and code. If you have friends and family who may also want access to these amazing healthy foods and beverages then please share this message with them on FACEBOOK or email your contact list.

To Learn More
Make sure once you sign up as an Insider you go to the back office page to watch the video archives where you can find out more details.

To watch a 40 minute webinar of the vision of Beyond Organic and several other informative short videos, visit www.beyondorganicinsider.com

Have a Blessed Day,
Brian

Chiropractic Billing Precision - Software and Office Management Systems: Reggie Gold Webinar - What Would You Ask Reggie?

Chiropractic Billing Precision - Software and Office Management Systems: Reggie Gold Webinar - What Would You Ask Reggie?: "I had the amazing opportunity to study the green books with Reggie Gold this past weekend at the New Beginnings Seminar in Long Branch,..."

Reggie Gold and I @ New Beginnings

I had the amazing opportunity to study the green books with Reggie Gold this past weekend at the New Beginnings Seminar in Long Branch, NJ.  If you do not come to these seminars you are missing out big time.

Register Today! October 27, 28, 29, 30, 2011 (CLICK)

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Chiropractic Billing Precision - Software and Office Management Systems: Cash Practice and Billing Precision Integration: "Dr. Brian Capra: Hello, this is Dr. Brian Capra with Billing Precision. Today I’m really excited to talk to you about one of our..."

Chiropractic Billing Precision - Software and Office Management Systems: Cah Practice - Dr. Miles Bozin - Top 5 Tips for "G...

Chiropractic Billing Precision - Software and Office Management Systems: Cah Practice - Dr. Miles Bozin - Top 5 Tips for "G...: "Dr. Capra: Hello everyone. This is Dr. Brian Capra from Billing Precision. I am really happy to have on the phone tod..."

Interesting Social Media Facts

• Facebook alone has more than 300 million active users and HALF of those users log in on any given day.
• 20% of US adults use Twitter or some similar “status update service” (Pew Research Center).
• 77% of active Internet users read blogs.
• More than 4 in 5 bloggers post product or brand reviews and blog about products they love or hate.
• 27 billion people—11% of all internet users—consumed podcasts in 2009.
• By 2013, podcast consumption is predicted to exceed 37 billion users, which is projected to be about 17% of all Internet users.
• The top 5 article sites attract 20 million viewers per month.
• The top 10 social bookmarking sites attract more than 80 million visitors each month.

New Beginnings Chiropractic Philosophy Weekends: New Beginnings - April 8,9,10, 2011

New Beginnings Chiropractic Philosophy Weekends: New Beginnings - April 8,9,10, 2011: "Speaker Schedule: Click Registration: * CLICK Location: Ocean Place Resort & Spa One Ocean Boulevard Long Branch, NJ 07740 732-571-40..."

Chiropractic Billing Precision - Software and Office Management Systems: Chiropractic Office - Billing Precision Building a...

Chiropractic Billing Precision - Software and Office Management Systems: Chiropractic Office - Billing Precision Building a...: "A lot of doctors ask questions like why is growing a practice so hard? Why is taking care of patients so hard? And there are three things y..."

Chiropractic Software Revolution: Part 1 - The Network Effect

We've all heard of the "social network" by now. I was thinking about chiropractic practice management software and chiropractic billing software the other day, sad but true, and how web-based software could be used to build, not a social network, but a chiropractic "profitability network". Then it hit me. I came right back to chiropractic philosophy.

Shared Immunity
One of the central philosophies of chiropractic is that illness is a function of the resistance level of the body's immune system, not the strength or amount of the "germ". Medicine still subscribes to the "germ theory". If you come in contact with a germ you get sick. Chiropractors know that the symptoms, though uncomfortable, are a necessary part of the immune response and ultimately lead to a stronger immune system. Well, could you imagine if we could share one immune system. If you were to get "sick" my immune system would be updated with all of the antibodies that had to be developed to fight your infection. Best part, I would have NONE of the suffering. That would be great! We would all suffer much less as a group. Even cancer rates would be decreased since some immune systems are better than others at fighting cancer. The down side would be someone has to suffer when a new mutation of a virus or bacteria comes along. So what, if anything, does this have to do with chiropractic practice management software or chiropractic billing software? Stay with me I'm getting there.

Chiropractic Software
In recent years there has been a shift for software that you buy and store on your computer (client-server) and internet based/ web-based software (SaaS). More and more people are realizing the benefits of the web-based type software. We've seen how web-based software like Facebook has changed the way we communicate. When it comes to chiropractic the web-based software has certain unique advantages that make its value so high that I wonder why anyone would buy a client server software again. To help you understand this from the chiropractic practice management and billing software point of view let's use an example as a reference point for future discussions.
Reference Point - The Insurance Billing Problem
Insurance companies can make as much as 50% of their profit on the "float". That is interest and dividends earned on money that is sitting in their bank account because of payment delay tactics when really it should be in the doctors collective bank account. They take that money and re-invest it in insurance audits and make another 13:1 return on investment. So fist they delay paying you and then they take it back. Their methods of delay are many but here are a few; complicated coding, ambiguous documentation requirements, line item denials, underpayments, etc. The point here is they make the rules and we have to keep up. If and when we get them on the phone we are talking to a resource who is overseas and being paid $1 per hour. How can we collectively level the playing field? That takes me back to the shared immune system.

Old Software (Client-server) Vs New Software (Web-based) First we need to realize that for the greater good, sometimes, someone has to get sick. How does that apply to software? It just so happens that when you are using a web-based software for chiropractic insurance billing you are sharing your information with the other doctors using the software. It is not like the other docs see your insurance claims but the data is shared. Patient Demographics are safe and HIPAA compliance is safe. For example, if/when Medicare changes the diagnosis order requirements in one state. Suddenly they want a 739 code in position one. Since, in theory, all doctors would be on this web-based system in that state their data would be looked at as a whole. A spike in medicare denials would show.

1. With the older type of software, client-server, each chiropractic office in that state would have to investigate the problem independently. This wastes lots of man hours and results would vary from practice to practice. The time it would take would vary from practice to practice. In most cases it will be months before the office realizes a cash flow problem tied to medicare claims and come up with some type of office procedure to make sure it does not happen again. The process is likely a manual one and therefore prone to human error. It is unreliable. The software company does not have access to thousands of claims and probably does not care anyway. They are not going to help develop protection against this billing error. You already paid for the system so why would they redevelop software? In this case you fight against huge insurance companies with powerful technology and unlimited resources as small individual practices. Your immune system is numbered and out matched.
2. With the new web-based software one resource can do the investigation from one location. Fees for web based systems are usually on a monthly basis rather than a one time fee. The software company need to keep its clients happy so they need to constantly update the system. Since there are thousands of claims aggregated from across the state a spike in Medicare denials shows up on the radar instantly. The new 739 rule is discovered with just one person doing the investigation, an expert, not a part time biller. A counter rules is built into the technology (the antibody) alerting the doctor to make the change before submitting the claim. Even if he/she accidentally submits incorrectly the system recognizes it and pushes the claim back to the office for correction before submission. Instantly all doctors using the system are immune to this particular problem. As time goes by hundreds of tactical attacks from the insurance company are deployed. They are all caught and dealt with in a similar manner. Rules and work flow are built into the system to help the doctors using it fight back. In this case we fight the insurance companies as a unified front using technology to create economies of scale and beating the insurance companies at their own game.

Summary
In the technology world the term for the group of doctors using a web based system like the one described above is the "network". We've all heard of the "social network" by now. Well this an example of a "billing network". What is described above is the "Network Effect". It is revolutionizing the way we communicate socially and the way technology is developed, especially chiropractic practice management software and chiropractic billing software. In this case it is changing the way chiropractic billing services are doing business as well. The above example focuses on the billing network and specifically using it to defend against insurance company tactics. The truth is the attack on your office profitability is a multi-front war. Documentation, compliance, patient flow, no show management, care plan management, are also areas where it benefits you to be on a network. Without one system controlling and coordinating all of these systems for your practice and at the same time evolving in real time based on user input, you stand to fight alone. Web based system not only function like an immune system but in the bigger picture as the CNS for chiropractic office profitability. In future articles I will discuss each front of the war individually and in more detail.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect.

More at http://billingprecision.com/Practice-Management-Software.php
http://chiropracticbillingprecision.blogspot.com/

Article Source: http://EzineArticles.com/?expert=Brian_Capra

Medicare - Should you do Re-Exams within the first 2 weeks?

Today I was asked if it is true that you must do a re-exam on a patient within two weeks of them starting.  Here was my answer.

So 2 things. 

1. What codes, modifiers, re exam frequency, etc get me paid fastest and the most
2. What happens when they want a different code, modifier, etc.  How will effect my payment and how will I know.

The later, I feel, is the bigger question. If we look at this from the principle of "their main goal is to delay payment", we can see they set these rules up to be complicated, creating delay. More importantly so they can change the rules without you knowing and in turn, create more delays.  If you look at this through chiro colored glasses you quickly see that what me need is not the quick fix of the week, the magic pill/code/billing trick, we need a system that is self regulating.  We need a system that is like an immune system against insurance company antics. 

Now, insurance reimbursement, coding, billing, compliance, documentation are part or the billing topic.  The bigger topic is overall practice profitability.  Many other things cause practices to lose profit.  The typical way a doctor combats this is hire a biller, by a scheduling system, buy a note system, hire a compliance expert, etc and then use those systems independently without sharing their knowledge with other practices.  They treat each problem independently.  This is a very mechanistic approach to running a business. Today we have technology that allows us to apply a more vitalistic approach.  In reality what we need is one system with a central database so that what is learned in one practice can instantly be applied to all practices on the network.  When, not if, Medicare tweaks a rule we learn it, build in a validation that turns red as soon as the doctor makes the mistake, and prevents it from happening ever again, in any practice using the system.  We apply it to the central system so ALL providers have this instantly!  That same system measures patient compliance to care plans, no shows, products sold, visits with documentation, audit red flags, effectively controlling and coordinating all aspects of practice profitability.  Since the database is centralized all aspects are improved incrementally and the progressive improvements are shared across every provider instantly.

So again we need a immune system against insurance company methodology but also a CNS that controls an coordinates all aspects of practice profitability.  Why?  To save more lives. 

To answer your question about re-exams, yes, I have heard where this has caused problems in some, not all, cases.  My concern is not the once off little games Medicare might play.  It is understanding the environment we are in.  The game that is being played.   When they understand the principles they can see the solution as well as see the bigger picture more clearly.  If they do not I think they will always chase the quick fix, ironically.

One last important point to add.   If you understood this you realize that the only way to learn what the insurance company has done is by seeing it in data.  A huge spike in Medicare denials might tip us off that something is up.  The there would need to be research into the problem and then technology development.  Then and only then everyone benefits.  So it is true that someone needs to jump on the grenade for the greater good.  There is no way to predict who it will be.  The only question is if you are choosing to fight alone and keep what you learn to yourself or share what you learned with everyone else and visa versa.

Chiropractic Office - Billing Precision Building a Successful Practice - Dr. Troy Dreiling

A lot of doctors ask questions like why is growing a practice so hard? Why is taking care of patients so hard? And there are three things you really got to focus on. Number one, we got to focus on treating the patients. Number two, we got to focus on growing the practice well, how you do that; marketing and different things like that to grow the practice. And then lastly is getting paid and being in compliance.

We love treating patients. As doctors we just love to treat patients; that’s why we got into chiropractic what we got into this profession to take care of patients. We don’t care if it’s hard. We love to serve the patients but there are some skills we’ve got to work on and focus on and develop so we can continue doing what we love. So growing your practice is a learned skill, you just don’t come out of school open the doors and patients flood to you. You’ve got to develop how to grow and how to focus on implementing and growing your practice.

Getting paid, that’s a challenge in today’s economy and market, getting paid for your services. Some of the patients don’t want to pay; they don’t want to pay your full fee your full service. Insurance companies don’t want to pay. Well speaking of that, insurance companies they make money on the float meaning, you’ve taken care of the patient, you’ve provided services and if you’re billing insurance they get paid or they make money on floating the money that they owe you and, you know, the game is interesting. It’s stacked towards the dealer, meaning the insurance company, they do different things to help them hold on to their money so that they don’t have to release it to you, after you’ve provided the service, you’ve worked hard, you’ve taken care of the patient, the patient is satisfied, but yet they’re floating the money they owe you.

That’s why if you want to succeed you want to save more lives you want to help more sick people get well in your office, we have to have the documentation system, that’s no nonsense, that’s fast, it’s compliance, secondly we have to have a scheduling system that can keep patients on track, that can help you see what people are missing. And then lastly is we want to level the playing field and at the end of the day know and rest assured that that billing is going to be taken care of and that check’s coming in the mail sooner than later, not on the float, not on the time that they send you paperwork to try to, you know, slow down the claim but you know you’re on top of your game.

-  Dr. Troy Dreiling

Chiropractic Patient Compliance - Loyalty Management - Dr. Troy Dreiling

Let’s talk about managing your practice and growing your practice and looking at patient loyalty. That’s key. If you have loyal patients, that’s going to help you keep a stable practice, keep a solid practice. It’s going to help you grow, going to help you provide better for your family, have a great living.

Three things. Number one, appointments. You got to have patients, and they got to have appointments whether it’s twice a week, three times a week, daily. You’ve got to keep on track with those. If they’re missing, billing precision will let us know they’re missing. We follow up 15 minutes later with a phone call. We can put a note in there. We can reschedule them for the next day so we can keep on track with the patient’s commitment to your visit frequency.

So, a patient no-show is not just a missed visit. It’s a loss of compliance with the patient. It’s a loss of patient loyalty, and it’s a downturn. And so, the key with billing precision is managing those no-shows. The system does it very easily, very simply to keep us on track. You’ve seen a high volume of patients. You have a 120 schedule and a 30 missed. I mean that’s 25% of your practice that disappeared that day.

Secondly is if they are missing, we can track that. We can follow, and then, we can look at patient loyalty and see where they’re going. You can also set up patient call reminder so you’re reminding patients automatically of their visits. So, you can continue to build that success with practice. You went to school for 8 to 10 years to become a doctor. You need some tools to help you become more successful.

And lastly, this has happened many times. Patients were coming in, they’ve got an unpaid balance, nobody asked them, they didn’t say anything. Billing Precision, the computer I swiped in, it will have the front desk, “Hey, you’ve got an outstanding balance. So, it does it automatically for you. Just with a click of a button, if the credit card is set up in there, you can bill it. Right there, go. You charge to credit card. So, you’re collecting these unpaid balances on a regular basis.

So, putting the appointments in, keeping on track and no-shows, and collecting any unpaid balances. Those are the keys to having a more successful, more profitable practice.

www.BillingPrecision.com

Dr. Troy Doubles Insurance Collections Immediately - Improves Office Efficiency

Chiropractic Billing Work-flow

Hello, everybody.  Dr. Troy Dreiling here from Vancouver, Washington. I'm prepared to do my job today to take care of patients, get sick people well. The beautiful thing about Billing Precision is they do their job. So I don't have to worry about my chart notes. I don't have to worry about my appointments if they're there or not. It's all done for me by part of the management team of Billing Precision. So when I step into the office, it's game time, it's go time, and we're taking care of patients to help them get well.

So today what we want to talk about with Billing Precision is the followup. So once everything is entered into the system whether it's from you or a team member, the insurance information or the patient information, date of birth is correct. If it's an accident, the accident state, the diagnoses are in there. Once everything is entered, the chart note is entered. Once you hit bill or the really great thing I like is when you hit bill sign off, that means you've actually read the chart note. You've approve the chart note, and you bill it and you sign it off, so you'll never have to touch it again. And it has made our life so much easier.

So now if we have to go back and get chart notes, we hit print and it's done because we've already signed it off. We've done it that day. We've done it at the table. Also billing immediately has been amazing. We first switched, check this out, we first switched over to Billing Precision. We doubled our insurance collections, no joke, double our insurance collections, and it was amazing. I was like, “Holy mackerel. This works.” We had chaos literally chaos before, you know. Imagine seeing 80 new, 100 new, 200 new patients, 300 new, then to 400 new patients in a month. Imagine trying to keep all that organized with staff that's not quite up to speed on billing and coding, and doesn't have the software to back it up, doesn't have a team that really knows what they’re doing. Imagine the mess that could come out of that, and you know I've been there.

Yeah. So if you actually want to get paid, have faster claims come through, actually, get the claims paid in a timely fashion, have your billing team respond to tickets and claim it immediately, I recommend you go to billingprecision.com. You arrive here to the website and schedule a personal review, and then they'll take you through. Is it right for you? Is it right for your team, for your staff, for your office, for your needs? Probably one of the best things I've done in practice for the profitability and ease of use, its compliance. Everything has just been streamlined and we’re working hard to make sure that all your needs are addressed. I'm glad you took the time to read this entry on Billing Precision and making your life much easier as a chiropractor.

Using Google's Pay Per Click For Your Chiropractic Practice

By Frank Gordon

What is pay per click advertising? Pay per click advertising is advertising is marketing where an advertiser displays an ad on a site and agrees to pay the owner of the site each time a web surfer clicks on that advertisement. When a surfer clicks on the advertisement, it takes the surfer to the site of the advertiser so that they can read more about the advertiser's product or service, buy it, or leave their contact information for subsequent follow up.

The best known pay per click advertising program is one offered by Google. Google offers a service called AdWords. With AdWords, an advertiser buys the display of a three line advertisement on the right hand side of the search engine results page when a specific word is entered into the search engine. The price the advertiser pays depends on many different factors including how many other people are bidding on AdWords ads. Another determinant in the pricing of the AdWords ad is what position on the page the AdWords ad is displayed on. The top position cost the most in terms of pay per click and the bottom position is the lowest priced ad.

For a local chiropractor, the cost for an AdWords ad can me modest and may be effective in attracting new patients to your practice. Following are the key steps involved in developing an AdWords campaign for your chiropractic practice:

1. Use Google's AdWords keyword research tool to determine what keywords you should buy for AdWords. With the tool, you can determine how many searches are conducted for the keyword you are investigating. AdWords will also notify you of the cost per ad.
2. Test different AdWords ads. Develop 2-3 different versions of the ad to determine which are more effective.
3. Decide how much you want to spend per day for your AdWords program. Since the cost for AdWords can be significant, putting a daily dollar cap on the ads can better control costs.

Here are several tips for developing and deploying an effective AdWords program:

· Link your AdWords ad to pages that relate to the ad. If you don't Google will penalize you because one of the factors that determine how high your ad will be placed is not only how much you pay but the quality score for your ad. A high quality score means that your ad is highly relevant to the page it links to. A low quality score means the AdWords ad is less relevant to the page it links to. Google's quality score concept is meant to assure that consumers are not confused when they click on an ad and don't see what they anticipate.

· Utilize testing for your AdWords program. As in the case for any offline or online advertising, testing different ads can yield a significant increase in the effectiveness of the advertising. The main component of the ad you should test is the first line or headline for the ad.

Using Google AdWords can be an effective way to promote your chiropractic practice but, particularly in the beginning, you should put a dollar limit on how much you spend each day; otherwise, you can spend a ton of money quickly without proving the advertising approach you have designed will generate results.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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Search Engine Optimization Basics For Your Chiropractic Practice - Part 2

By Frank Gordon

A chiropractor recently commented to me that "this search engine optimization stuff seems very complicated." If you boiled it down to the key things I should be doing to get my practice's site to rank high, what would you do?

First, you need to understand that there are two basic components of search engine optimization. One component is called "on page optimization" and the other component is called "off page optimization". On page optimization has to do with what you do with the content you place on your site. Off page optimization is about what you do elsewhere on the web to help get your site ranked high.

First, as I indicated in my part 1 article, you must understand how potential patients search for you and what words or phrases they type in the search engines to find a chiropractic practice. Next you need to decide which of those keywords you want to focus on.

Once you decide on keywords, each page of your website should focus on one keyword or keyword phrase as it relates to your chiropractic practice. From an "on page" optimization perspective, the most important action you can take is to make sure that the headline of the title on your page contains the keyword selected because the search engines pay attention to that. After all, the headline is supposed to give a clear indication of what the content on the page is about. Next, you should make sure that the keyword you want to focus on begins the first sentence of the article or is at least contained in the first sentence. Also keep in mind that the first 220 words in the first paragraph will display on the search engine results page so you should write content that get the attention of the web surfer and get them interested in your chiropractic practice. There are a few other tips to consider related to on-page optimization but the ones I have outlined is a good starting point.

From an off page optimization perspective, of all the possible actions you can take to help the search engine ranking for your chiropractic practice, the most important action you can take is to get inbound links to your site. Inbound links result from another site making a reference to your site with a link that can be clicked on to bring a person to your site. Inbound links are reviewed positively by the search engines because they indicate that a site is an authority site. Google pays attention to and gives preference to authority sites. There are a variety of ways to get links to your site. Some of them include:
- Making relevant posts or comments on another site with a link to your site
- Setting a reciprocal link program where you and another site link to each other.
- Syndicate articles to article directories and populate the article resource box with a link to your site.
- Distribute press releases about your practice to free press release directories. Place a link to your site within the press release.

Search engine optimization is not as complicated as it sounds. You simply need to master the basics and consistently persistently take action!

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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Search Engine Optimization Basics For Your Chiropractic Practice - Part 1

By Frank Gordon

When it comes to promoting your chiropractic practice on the Internet, one of the most critical components for achieving success is to get your practice listed on page one of Google. That's because when web searchers enter a search into a search engine like Google, they rarely look past the first page.
How do you get on the first page of Google? First, you have to understand your business and think like someone looking for a chiropractic practice. If you were looking for a chiropractor, what would you enter in Google's search box? What one enters into the search box is called a keyword or keyword phrase. The first critical step in search engine optimization for your chiropractic practice is to decide for what keyword you wish to appear on the first page.
Here's one tip- when searchers are looking for a chiropractor, they will most likely key in the city where the chiropractor is located (for example, Huntington Long Island chiropractor). They also might key in a specialty like "Huntington Fibromyalgia treatment". Keywords like these are called long tail keywords because they are very specific. Long tail keywords are easier to achieve ranking (appear on the first page of Google) than more competitive keywords like the term chiropractor. That's because there is less competition for these more specific keywords. If you searched for the term "Huntington Long Island chiropractor" you would find 284,000 competing sites but if you keyed in the term "chiropractor" you would find 5,550,000 competing sites.
When it comes to search engine optimization basic for your chiropractic practice, there's another consideration when deciding what keywords you wish to optimize for and that's how many people per day actually key in the term. If only fifty people a day use the search term "Huntington chiro" but three thousand people a day use the search term "Huntington chiropractic practice", you would obviously be interested in the second term assuming there wasn't millions of competing sites.
How do you find out how many people use a certain keyword when searching? There are many tools you can use. One free keyword tool is Google's AdWords keyword tool. Understanding keywords, keyword search volume, and competing sites are all critical components of how to get your chiropractic practice on the first page of Google.
When it comes to getting on the first page of Google, here's some good news- local businesses are just beginning to think about getting their business on the first page so achieving this goal is easier than you may think. Another piece of good news is that 28% of all searches conducted on the Internet are by searchers who are looking for local businesses. Now is the time to begin thinking about getting your chiropractic practice on the first page of Google before other chiropractors in your town become aware of this new marketing opportunity. As advertising sources such as the Yellow Pages are used less often to find chiropractors, ranking your chiropractic practice on the Internet will be essential.

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon 

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YouTube - Chiropractic Billing Precision & Target Coding

Dr. Marty Kotlar of Target Coding is an expert in getting chiropractors paid properly and helping avoid insurance audits.  He joins us for an 8 part series on compliant coding and documentation.

For questions please contact Dr. Kotlar via (email).

YouTube - Chiropractic Billing Precision & Target Coding

Got SOAP Notes?

Got SOAP Notes?

Dr. Zaino is the highest volume chiropractor in the country, seeing 2500 visits per week. He is able to create compliant documentation and billing, in real time, with Billing Precision's  integrated , web based, practice management system and automation.  Billing Precision's unique interface allows:

1. A doctor to see a short-hand representation of Subjective, Objective, ADLs, Assessment and Plan, sections of a daily note without having to read the narrative which is generated.
2. Make incremental changes without having to erase.
3. Create a Narrative which is based on a compilation of what many compliance experts and doctors who have been audited have seen to be necessary.
4. Manage patient care and complinace to careplan on the same screen.
5. Create the claim and bill in real time.
6. View real time compliance warnings.

Click Here To Schedule a Live Consultation!

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Holding Effective Chiropractic Staff Meetings

By Frank Gordon

When holding a staff meeting, how effective do you think your meetings are? Since staff time is a valuable resource, every effort should be made to make sure that meetings are as productive as possible.
Here are some tips to help assure you are holding effective meetings with your staff:
1. Set a clear objective for every meeting. What is the purpose of the meeting? What do you desire as the ideal outcome?
2. Distribute appropriate advance material before meetings. By distributing relevant information before a meeting, those attending the meeting can be more productive because they have had an opportunity to get oriented to the material rather than seeing it for the first time in a meeting.
3. Schedule morning meetings rather than afternoon. Generally, people are more alert and attentive in the morning than in the afternoon. Less has occurred during the work day to distract them.
4. For recurring meetings such as a weekly staff meeting, hold the meeting at the same time and on the same day. Build a basic agenda that can be followed for the recurring meeting.
5. Recap and summarize- At the conclusion of a meeting, it is helpful to recap the main points of the meeting and summarize the discussion. This helps everyone walk away from a meeting with a better understanding of what was accomplished.
6. Make sure appropriate follow up actions are identified during the meeting and that notes are taken on what has to be followed up on. Follow up on the date something is expected to be done as a result of the meeting,
7. Involve your staff. To get the attention and cooperation of your staff attending a meeting, some of the things you should do is:
- Invite employees to suggest topics for meetings
- Encourage employees to actively participate in meetings. Ideal meetings are
interactive where you solicit and exchange ideas
- Unless absolutely necessary, limit the meeting to no more than 45 minutes. After 45
minutes, you will often lose the attention of your staff
- Assign someone to take notes so that there is an official record of what was said so
that everyone has written record of the discussion
- Assign clear responsibilities for who has to do what and when based on what was
discussed at each meeting
- Make the meeting something attendees look forward to. For example, bring pizza in
once in a while and make it a lunch meeting.
Holding effective meetings can directly impact the efficiency and effectiveness of those on your staff. Besides helping clarify important issues and get things accomplished on a more timely basis, effective meetings provide a tool to get your staff working as a team focused on the important goals you have outlined for your practice.
If you need some assistance in making your meeting more effective, there are many books and online Internet resources to help you have better meetings. Simply do a little research and you'll soon discover your meetings are more effective and more enjoyable to everyone as well. Why not start having better meetings today?

Billing Precision, LLC, is a leading-edge chiropractic office profitability management solution. Its all-in-one Internet-based system includes accountable and transparent billing service, state-of-art touch-screen SOAP notes, advanced patient scheduling, and real-time monitoring for compliance and audit exposure. Billing Precision's unique value stems from its ability to level the playing field with payers and get chiropractors paid in full and on time by capitalizing on modern Internet technology and billing network effect. More at http://www.chiropracticbillingprecision.com

Article Source: http://EzineArticles.com/?expert=Frank_Gordon  

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Dr. Chris Zaino - Changing History One Patient At A Time

Dr. Zaino explains how having "bad systems" or no systems cost millions of dollars and destroys the patients perspective of chiropractic and alters history.

PART 1



PART 2


It is essential to the survival of a practice and chiropractic in general that doctors realize how important it is to manage the patient experience and perspective their care. Too many times doctors spend all of their time focused on education and the initial "conversion" of the patient and forget to stay congruent with the message they sent. This alone will force patients that would have otherwise been great, referring patients to second guess their decision to choose chiropractic care and its efficacy all together.

When a patient misses an appointment and it is not met with a sense of urgency by you and your staff, a subconscious or conscious message is perceived by the patient that there is no real value in the adjustment. The value is decreased, they will not get results, their interactions from that day forward with everyone they meet will never be what they could have been. When we keep our patients accountable to the care we recommend the opposite is true. In either case history is altered and shaped.

It lies in the your hands to make sure you do the most with the opportunity to shape history for the better. The way you train your team, develop procedure, and even the technology can make all the difference.
Dr. Zaino understands these facts better then anyone I have met. Spending 2 minutes with him and you know it. He chose Billing Precision because it was developed and will be developed with these values in mind. He chose it because it gives him the best chance at accomplishing his goals and living up to the responsibility he has been entrusted with.
Specifically, Billing Precision ensures that no visit gets left behind.

1. That with every missed visit, the practice is alerted in real time. 
2. The Visit itself is never deleted unless the patient is discharged.
3. When a patient is contacted for missed visits there is a log of each call and reason for missing.
4. When the patient comes to the next visit the system alerts the staff and the visit is rescheduled.  This means the missed visit is physically moved from the missed date to the new date.  In some cases Dr. Zaino has the patient come back later that day.  
5. Worried about a patient slipping by the front desk?  No problem the doctor has a missed visit warning system at the table.  When he sees this he apologizes that the staff let them get by without rescheduling the visit and how important it is to make that visit up.  Dr. Zaino refocuses the patient, wlaks them to the front desk and makes sure that visit is rescheduled.
6. When a patient becomes a habitual misser, Dr. Zaino makes the decision.  Typically he will have a refocus session with the patient and remind them of goals and each others roles and expectations.  When a patient continues to miss it is handled on a case by case basis.  Often Dr. Zaino will dismiss them from care. 

When you have systems and technology in place you keep both the doctor and patient accountable.  If and when a patient is discharged because of the inability to meet the expectation they do not leave with a bad taste about your practice.  They leave knowing that whatever result they did get was proportional to their commitment, not to the efficacy of chiropractic or the congruency of the practice and its message.  They realize you are for real and are not only more likely to return but many times these patients will refer others that they think can commit to getting results.  Dr. Zaino explains how closing the "back door" allows him to spend less time getting new patient to replace the ones they were losing and focus on the delivering the highest quality care and patient experience possible.

With a practice this size billing, collections and compliance can be almost impossible to manage.
Having one integrated technology, process and billing service that manages your patient lifecyle, is vital at any volume.  With the increasing complexity in coding rules, ever growing insurance audit business, and busy lifestyles of patients, not managing any one component will lead to lost efficiency and revenue.  Dr. Zaino explains how his practice was "gushing blood" in all areas and how Billing Precision has helped stop the bleeding.  Some important aspects of Billing Precision which allow him to do this are

1. Real Time Billing with integrated compliance and coding warnings at the table
2. Table-side documentation that can be updated in real time in under 10 seconds
3. No show management and automated patient check in
4. Web based transparency to all practice, billing and compliance statistics 24x7.
5. Care plan management including expected collections threshholds and reports.
6. Full audit trail of all actions taken by practice staff and/or Billing Precision teams
7. Integrated credit card and recurring payment tool
8. Email marketing campaign manager.
9. Automated appointment reminders.

Many thanks to Dr. Zaino, Whitney Zaino and their amazing team at Abundant Life Chiropractic. We are excited to be even a small part of mission as big as this.

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